Honest company’s chief people officer sells $104,455 in stock

In a recent filing with the Securities and Exchange Commission, Honest Company , Inc. (NASDAQ:HNST), currently valued at $512 million, disclosed that Dorria L. Ball (NYSE:BALL), the company’s Chief People Officer, sold 21,274 shares of common stock. The transaction, which took place on March 7, 2025, was executed at $4.91 per share, amounting to $104,455. The stock, which InvestingPro data shows has been notably volatile, currently trades at $4.71.

The sale was conducted under an approved sell-to-cover plan, allowing shares to be sold to cover the tax liability associated with the vesting of previously granted Restricted Stock Units (RSUs). Following this transaction, Ball retains ownership of 277,083 shares, which includes 246,167 RSUs convertible into an equivalent number of shares of the company’s common stock. With a "FAIR" overall financial health score and analysts maintaining a bullish stance, InvestingPro subscribers can access 8 additional key insights about HNST’s current market position and growth prospects in the comprehensive Pro Research Report.

In other recent news, The Honest Company reported its fourth-quarter and full-year 2024 earnings, revealing a notable improvement in revenue and profitability. The company achieved an earnings per share of -$0.01, surpassing the forecast of -$0.02, and posted revenue of $99.84 million, exceeding the anticipated $96.34 million. For the full year, revenue increased by 10% year-over-year to $378 million, with the company also achieving its first full year of positive Adjusted EBITDA at $26 million. Despite these positive financial results, Honest Company’s stock experienced a decline in aftermarket trading.

The company has also provided guidance for 2025, projecting revenue growth between 4-6% and an Adjusted EBITDA of $27-30 million. New product launches and expanded distribution channels are expected to drive growth in the first quarter of 2025. In terms of operational efficiencies, Honest Company expanded its gross margin by 900 basis points to 38%, reflecting significant cost reductions and improved supply chain efficiencies.

Additionally, Honest Company is focusing on brand maximization and margin enhancement as part of its transformation pillars. The company is transitioning away from direct-to-consumer sales to more efficient and scalable distribution models with retail and digital partners. These recent developments underscore Honest Company’s strategic efforts to improve its financial performance and operational efficiencies.

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