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Reddit (NASDAQ:RDDT) CEO Steve Huffman sold 17,900 shares of Class A Common Stock on October 15, 2025, for approximately $3.6 million. The sales were executed in multiple trades at prices ranging from $197.34 to $202.41. The stock, currently valued at $36.35 billion, has shown remarkable performance with a 102.74% return over the past six months, though InvestingPro analysis suggests it may be trading above its Fair Value.
The transaction was reported in a Form 4 filing with the Securities and Exchange Commission.
On the same day, Huffman exercised options to acquire 18,000 shares of Class A Common Stock at a price of $0.00 per share. These options were exercised under a stock option plan.
Following these transactions, Huffman indirectly owns 494,104 shares of Reddit’s Class A Common Stock through The XYZ Revocable Trust. He also indirectly owns 1,423,255 shares of Reddit’s Class A Common Stock through stock options.
The sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
In other recent news, Reddit has been the focus of multiple analyst evaluations, particularly concerning its advertising momentum and potential. Citizens Financial has consistently maintained its Market Outperform rating and a $300 price target for Reddit, highlighting the platform’s strong advertising performance and effectiveness for products requiring longer purchase consideration. Additionally, Truist Securities raised its price target for Reddit from $225 to $260, maintaining a Buy rating. This adjustment reflects anticipated strong results for Reddit’s third-quarter 2025 earnings and upcoming guidance for the fourth quarter.
Despite a decline in global time spent on the platform for three consecutive quarters, analysts remain optimistic about Reddit’s future. Citizens Financial’s analysis emphasized the platform’s ability to monetize advertising effectively, which could offset recent concerns about declining daily active users. The investment firm referenced data from Kantar, which supports Reddit’s strong performance in specific advertising campaigns. These developments suggest that analysts see potential in Reddit’s advertising strategy, despite some recent challenges.
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