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ATLANTA—Traci Hornfeck, the Principal Accounting Officer at Rollins Inc . (NYSE:ROL), recently sold a significant portion of her holdings in the pest control company. According to a regulatory filing with the Securities and Exchange Commission, Hornfeck sold 3,224 shares of Rollins common stock on March 4, 2025. The shares were sold at an average price of $53.10 each, totaling $171,194. The sale comes as Rollins trades near its 52-week high of $53.72, with InvestingPro analysis indicating the stock is currently overvalued.
Following this transaction, Hornfeck retains ownership of 9,602 shares directly, which includes both restricted and unrestricted shares. Additionally, she holds 146 shares as part of a Dividend Reinvestment Plan. The company has maintained dividend payments for 55 consecutive years and raised its dividend for 22 straight years, demonstrating strong shareholder returns.
Rollins Inc., headquartered in Atlanta, provides pest control services to residential and commercial customers across North America. The company is recognized for its commitment to environmentally responsible pest management practices. With a market capitalization of $25.6 billion and revenue growth of 10.3% in the last twelve months, Rollins maintains a strong financial position, earning a "GREAT" financial health score from InvestingPro, which offers 18 additional exclusive insights about the company.
In other recent news, Rollins Inc. reported its fourth-quarter 2024 earnings, meeting analysts’ expectations with an earnings per share (EPS) of $0.23 and surpassing revenue forecasts, reaching $832 million. The company’s full-year revenue grew by 10.3% to $3.4 billion, highlighting its strong performance. Rollins also completed 44 acquisition deals, contributing to its expansion strategy. The company issued $500 million in senior unsecured notes, intended primarily for repaying debt under its senior credit agreement. Jefferies adjusted its financial outlook for Rollins, raising the stock price target to $48.00 while maintaining a Hold rating, citing the company’s strong organic growth and effective sales strategies. Additionally, Rollins launched a private offering of senior notes to raise capital, subject to market conditions, with proceeds aimed at debt repayment and general corporate purposes. These recent developments indicate Rollins’ strategic financial management and growth initiatives.
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