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Salesforce (NYSE:CRM) Chair and CEO Marc Benioff sold 2,240 shares of common stock on September 2, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales, executed under a pre-arranged 10b5-1 trading plan,
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363375. The exercise price represents a significant discount to the current market price of $256.45.
Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce. He also indirectly owns 10,107,000 shares through a trust and the Marc Benioff Fund LLC. The company maintains impressive gross profit margins of 77.3%. For detailed insider trading analysis and 8 additional key insights about Salesforce, visit InvestingPro. In other recent news, Salesforce is preparing to release its fiscal second-quarter earnings report for the period ending in July. Analysts are actively adjusting their outlooks ahead of the announcement. Cantor Fitzgerald has reiterated its Overweight rating with a price target of $325, while Oppenheimer has raised its target to $370, citing AI potential despite noting softening business trends. Conversely, BofA Securities has lowered its price target to $325, indicating that second-quarter deal activity met but did not exceed expectations. TD Cowen has also reduced its target to $335, highlighting mixed demand signals with a downturn in enterprise checks but improved commercial checks. Citizens JMP remains optimistic, maintaining a Market Outperform rating and a $430 price target, with positive data points increasing compared to the previous quarter. These recent developments indicate varied analyst perspectives on Salesforce’s potential performance and market position. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.