Salesforce CEO Benioff sells $566,223 in CRM stock

Published 03/09/2025, 22:56
© Reuters.

Salesforce (NYSE:CRM) Chair and CEO Marc Benioff sold 2,240 shares of common stock on September 2, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales, executed under a pre-arranged 10b5-1 trading plan, were priced between $249.361 and $254.39, netting Benioff approximately $566,223.

On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363375. The exercise price represents a significant discount to the current market price of $256.45.

Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce. He also indirectly owns 10,107,000 shares through a trust and the Marc Benioff Fund LLC. The company maintains impressive gross profit margins of 77.3%. For detailed insider trading analysis and 8 additional key insights about Salesforce, visit InvestingPro.

In other recent news, Salesforce is preparing to release its fiscal second-quarter earnings report for the period ending in July. Analysts are actively adjusting their outlooks ahead of the announcement. Cantor Fitzgerald has reiterated its Overweight rating with a price target of $325, while Oppenheimer has raised its target to $370, citing AI potential despite noting softening business trends. Conversely, BofA Securities has lowered its price target to $325, indicating that second-quarter deal activity met but did not exceed expectations. TD Cowen has also reduced its target to $335, highlighting mixed demand signals with a downturn in enterprise checks but improved commercial checks. Citizens JMP remains optimistic, maintaining a Market Outperform rating and a $430 price target, with positive data points increasing compared to the previous quarter. These recent developments indicate varied analyst perspectives on Salesforce’s potential performance and market position.

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