Salesforce CEO Benioff sells $577,847 in CRM stock

Published 31/10/2025, 21:58
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Salesforce, Inc. NASDAQ:CRM Chair and CEO Marc Benioff sold a total of $577,847 worth of company stock on October 30, 2025. The sales involved 1,644 shares of common stock, at prices ranging from $250.4104 to $258.9335. The transaction occurred as Salesforce stock traded at $260.42, with the company currently valued at approximately $249 billion. According to InvestingPro analysis, Salesforce is trading below its Fair Value despite boasting a perfect Piotroski Score of 9, indicating exceptional financial health.

On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375. This exercise price represents a significant discount to the current market value, with Salesforce currently trading at a P/E ratio of 37.76.

These transactions were executed automatically under a pre-arranged Rule 10b5-1 trading plan adopted on January 9, 2025. Following these transactions, Benioff directly owns 11,911,571 shares. He also indirectly owns 10,107,000 shares through a trust and the Marc Benioff Fund LLC. Despite Benioff’s recent transaction, Salesforce has experienced a year-to-date price decline of 24.42%. Discover more insights and access the comprehensive Pro Research Report on Salesforce through InvestingPro, which offers in-depth analysis on over 1,400 US equities.

In other recent news, Salesforce has been the focus of several analyst evaluations following its recent events. TD Cowen reiterated its Buy rating for Salesforce, setting a price target of $335.00, citing the company’s strong position in enterprise software despite concerns about AI disruption. BMO Capital also maintained its Outperform rating with a $280.00 price target, expressing optimism about potential growth and margin improvements after attending the company’s Financial Analyst Day. Citizens analyst kept a Market Outperform rating with a price target of $430.00, highlighting Salesforce’s efforts to deliver the "agentic enterprise" across multiple industries. UBS maintained a Neutral rating with a $260.00 price target after attending Salesforce’s Dreamforce event, noting the Investor Day as a "net positive." These developments provide a range of perspectives from analysts on Salesforce’s growth outlook and strategic direction.

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