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Salesforce, Inc. (NYSE:CRM) Chair and CEO Marc Benioff sold a total of $584,265 of common stock on July 11, 2025. The sales occurred at prices ranging from $257.8906 to $262.1866. The transaction comes as the $248 billion software giant maintains strong financial health, with InvestingPro analysis indicating the stock is trading below its Fair Value.
According to a Form 4 filing with the Securities and Exchange Commission, Benioff sold 563 shares at $257.8906, 709 shares at $259.2387, 382 shares at $259.8664, 300 shares at $261.3238, and 296 shares at $262.1866.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375. These transactions were executed automatically under a pre-arranged Rule 10b5-1 trading plan adopted on January 9, 2025.
Following these transactions, Benioff directly owns 11,955,566 shares. He also indirectly owns 10,107,000 shares through the Marc R. Benioff Revocable Trust, and the Marc Benioff Fund LLC. The company maintains impressive gross profit margins of 77.3% and has demonstrated consistent profitability over the last twelve months.
In other recent news, Salesforce has been actively involved in several significant developments. The company is pursuing a merger with Informatica, with regulatory filings revealing a competitive landscape involving six other potential acquirers. JMP Securities has maintained its Market Outperform rating on Salesforce, citing positive factors from the merger review. Meanwhile, BMO Capital has lowered its price target for Salesforce to $335, maintaining an Outperform rating, and highlighted the need for investor patience regarding the company’s AI initiatives like Agentforce. Cantor Fitzgerald also reiterated its Overweight rating, noting the successful deployment of Salesforce’s Agentforce product into production environments and potential upside from a planned 6% price increase. Additionally, Salesforce has appointed Amy Chang and David Kirk to its Board of Directors, bringing extensive experience in technology and innovation. These appointments come as Salesforce aims to enhance its AI and digital labor capabilities. The company’s strategic moves and analyst feedback underscore its ongoing efforts to strengthen its market position and growth prospects.
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