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Salesforce, Inc. (NYSE:CRM) Chair and CEO Marc Benioff sold a total of $580,939 worth of common stock on October 31, 2025. The sales occurred in multiple transactions with prices ranging from $254.0829 to $261.3247, close to the current trading price of $261.29. According to InvestingPro analysis, Salesforce appears undervalued based on its Fair Value assessment, with the stock down 21.45% year-to-date.
On the same day, Benioff also exercised options to acquire 2,250 shares of Salesforce common stock at a price of $161.50, for a total value of $363,375. Salesforce maintains impressive gross profit margins of 77.65% and boasts a perfect Piotroski Score of 9, indicating strong financial health.
Following these transactions, Benioff directly owns 11,911,571 shares of Salesforce, Inc. In addition, he indirectly owns 10,000,000 shares through the Marc Benioff Fund LLC and 107,000 shares by trust. With a market capitalization of $248.41 billion and an overall financial health rating of "GREAT" from InvestingPro, Salesforce remains a prominent player in the software industry.
In other recent news, Salesforce has garnered attention from several analyst firms, reflecting a positive outlook on its future growth. TD Cowen reiterated its Buy rating on Salesforce with a price target of $335, emphasizing the company’s strong position in enterprise software amid AI disruption concerns. BMO Capital also maintained its Outperform rating with a $280 target, expressing optimism about Salesforce’s growth and margin improvement potential. Citizens analysts kept their Market Outperform rating with a $430 price target, highlighting the company’s efforts in delivering the "agentic enterprise" across various industries despite recent challenges. UBS maintained a Neutral rating with a $260 price target, describing Salesforce’s Investor Day at the Dreamforce event as a "net positive." These developments indicate continued confidence in Salesforce’s strategic direction and growth prospects.
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