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Director Sands Anita M. of ServiceNow, Inc. (NASDAQ:NOW), a $190 billion market cap software company with impressive 78.5% gross profit margins, sold 1097 shares of common stock on August 29, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The sales were executed at prices ranging from $912.24 to $918.821, netting approximately $1003873. According to InvestingPro analysis, the stock is currently trading near its Fair Value.
The filing indicates that following the transactions, Sands directly owns 9307 shares of ServiceNow. InvestingPro data shows the company maintains a strong financial health score, with 14 additional key insights available to subscribers through the comprehensive Pro Research Report, which provides deep-dive analysis of this prominent software industry player.
In other recent news, ServiceNow has seen a positive reassessment from analysts regarding its stock. Stifel has reiterated its Buy rating with a $1,200 price target, highlighting an uptick in the company’s federal business performance this quarter. This follows a decline in the previous quarter, suggesting a recovery in this segment. JMP Securities also maintained its Market Outperform rating with a $1,300 price target, after a visit to ServiceNow’s Santa Clara headquarters, where they were impressed by the company’s AI products.
In addition to these analyst insights, ServiceNow has been active in forming strategic partnerships and launching new initiatives. The company has collaborated with SENAI-SP in Brazil to offer AI and digital workflow skills training, aiming to enhance technical capabilities in the region. Furthermore, ServiceNow has partnered with the DFL Deutsche Fußball Liga as the Official Workflow Partner to improve fan experiences in Germany’s top football leagues. These developments indicate ServiceNow’s ongoing efforts to expand its influence and capabilities in various sectors.
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