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Bart Schaller, Executive Vice President and CEO of Digital at Synchrony Financial (NYSE:SYF), has recently sold a significant portion of his common stock holdings. According to the latest SEC filings, Schaller sold shares worth approximately $4.45 million over several transactions on March 3, 2025. The sales were executed at prices ranging from $57.42 to $61.09 per share. Currently trading at $56.11, the stock appears undervalued according to InvestingPro’s Fair Value model, with a P/E ratio of just 6.58.
In addition to these sales, Schaller acquired shares through option exercises and other transactions. On March 1, 2025, he acquired shares valued at approximately $1.01 million, with each share priced at $60.68. Moreover, he also exercised options on March 3, 2025, acquiring additional shares at a price range between $33.53 and $34.30, amounting to a total value of $983,532. The company maintains strong financial health, earning a "GREAT" overall score from InvestingPro’s comprehensive analysis system.
These transactions were part of a pre-arranged trading plan under Rule 10b5-1, which Schaller adopted on October 21, 2024. As of the latest update, Schaller’s direct ownership stands at 41,562 shares. For deeper insights into Synchrony Financial’s valuation and insider trading patterns, access the detailed Pro Research Report available exclusively on InvestingPro.
In other recent news, Synchrony Financial reported its fourth-quarter earnings for 2024, with earnings per share (EPS) of $1.91, slightly exceeding analyst expectations of $1.89. However, the company’s revenue came in at $3.8 billion, which did not meet the forecasted $3.84 billion. Additionally, Goldman Sachs maintained a Buy rating on Synchrony Financial, citing improvements in credit quality metrics, such as delinquencies and net charge-offs, which surpassed seasonal trends. The firm set a price target of $82, noting the company’s solid performance in these areas despite a slight underperformance in loan growth.
Synchrony Financial has also committed to regularly providing monthly charge-off and delinquency statistics, reflecting its dedication to transparency with investors. This practice is intended to keep stakeholders informed about the company’s credit performance, a critical indicator of financial health. The company added 5 million new accounts during the fourth quarter of 2024, with a purchase volume of $48 billion, indicating a 2% growth in loan receivables. Despite the revenue miss, Synchrony Financial’s net earnings for the full year were $350 million, translating to $8.55 per diluted share.
Looking forward, Synchrony Financial anticipates low single-digit growth in loan receivables for 2025, with a net revenue guidance of $1.52 to $1.57 billion. The company also expects a portfolio net charge-off rate between 5.8% and 6.1%. Synchrony Financial’s ongoing strategic initiatives, including the introduction of new products like Synchrony Pay Later, aim to enhance its market presence and financial performance.
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