Unity software director Bar-Zeev sells $3.2m in shares

Published 06/08/2025, 01:00
Unity software director Bar-Zeev sells $3.2m in shares

Director Tomer Bar-Zeev of Unity Software Inc (NYSE:U) sold a total of 100,000 shares of common stock in multiple transactions, realizing approximately $3.2 million. The sales come as Unity’s stock has shown remarkable strength, with InvestingPro data showing a 134% return over the past year.

According to a Form 4 filing with the Securities and Exchange Commission, the sales occurred in three separate transactions. On August 1, 2025, Bar-Zeev sold 50,000 shares at a weighted average price of $31.55, for a total value of $1,577,500. The prices for these shares ranged from $31.27 to $31.99. On August 4, 2025, the director sold 39,156 shares at a weighted average price of $33.06, with prices ranging from $32.50 to $33.49, for a total value of $1,294,328. The director then sold 10,844 shares at a weighted average price of $33.60, with prices ranging from $33.51 to $33.69, for a total value of $364,454. The company, currently valued at $14.15 billion, is set to report earnings on August 6.

Following these transactions, Bar-Zeev indirectly holds 2,148,146 shares through Agathy Holdings Ltd., where he and his spouse serve as directors. Bar-Zeev also directly holds 759,861 shares.

The sales were executed under a pre-arranged Rule 10b5-1 trading plan adopted on March 4, 2025.

In other recent news, Unity Software (ETR:SOWGn) is preparing to release its second-quarter earnings report, with Benchmark maintaining a Hold rating. The research firm expects Unity to surpass consensus estimates of $428 million in revenue and $76 million in adjusted EBITDA, highlighting the company’s history of conservative guidance. Meanwhile, Jefferies analyst Brent Thill raised Unity’s price target to $35, citing improved sentiment around the Vector product and enhanced Return on Ad Spend metrics. However, BofA Securities downgraded Unity to Underperform, expressing concerns about the company’s ability to monetize its game engine effectively. Additionally, Unity’s Chief Technology Officer, Steve Collins, resigned after six months, following internal challenges and controversial pricing model changes. Morgan Stanley (NYSE:MS) also updated its outlook on Unity, increasing the price target to $15 due to strong first-quarter performance and higher operating margin forecasts for 2025 and 2026. These developments reflect a mix of optimism and caution among analysts and stakeholders regarding Unity Software’s future trajectory.

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