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Anirma Gupta, SVP, Chief Legal Officer at Unity Software Inc (NYSE: U), sold 2,734 shares of common stock on October 15, 2025, according to a Form 4 filing with the Securities and Exchange Commission. The shares were sold at a price of $37.85, for a total value of $103,481. The sale comes as Unity’s stock has shown significant volatility, with a remarkable 83% gain over the past six months despite recent weakness. According to InvestingPro analysis, the company’s shares are currently trading near Fair Value.
Following the transaction, Gupta directly owns 450,209 shares of Unity Software Inc . common stock. Additionally, Gupta indirectly owns 175,510 shares through a family trust. These holdings represent a significant stake in the company, which currently maintains a market capitalization of $14.9 billion and receives a "FAIR" overall Financial Health score from InvestingPro.
The sale was executed under a Rule 10b5-1 trading plan adopted on May 9, 2025. For comprehensive insider trading analysis and 8 additional key insights about Unity, check out the detailed Pro Research Report available on InvestingPro.
In other recent news, Unity Software has seen a flurry of developments. Goldman Sachs initiated coverage on Unity Software with a Neutral rating, adjusting its price target to $38.00 from a previous $32.50. In a strategic move to enhance its programmatic advertising efforts, Unity appointed Chris Feo as Senior Vice President of Sales and Partnerships, Programmatic. This role will focus on expanding the company’s Audience Hub offering, which connects advertisers with gaming audiences through various digital platforms.
Unity also announced the formation of a Unity AI Council, aimed at driving innovation by integrating AI experts with the company’s product leadership. The initial members include Jia Li from LiveX AI and Julian Togelius from NYU and modl.ai, with plans to add more members soon. Meanwhile, Meta Platforms’ decision to replace Unity with its own runtime engine for app development has created waves in the industry. This change was part of Meta’s broader announcements, which included new smart glasses. These developments reflect Unity’s ongoing efforts to adapt and innovate in a rapidly evolving tech landscape.
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