Yelp’s chief people officer Amara Carmen sells $49k in stock

Amara Carmen, Chief People Officer at Yelp Inc (NASDAQ:YELP), sold 1,500 shares of common stock at a price of $33.04 on October 27, 2025, for a total value of $49,560. The sale comes at a time when InvestingPro analysis indicates Yelp is trading below its Fair Value, with the company maintaining impressive gross profit margins of ~91% and a healthy balance sheet showing more cash than debt.

Following the transaction, Ms. Carmen directly owns 82,566 shares of Yelp. While this insider sale occurred, InvestingPro data shows management has been actively buying back shares, demonstrating confidence in the company’s future. The sale was executed under a pre-arranged 10b5-1 trading plan adopted on November 13, 2024. For deeper insights into Yelp’s valuation and 8 additional exclusive ProTips, check out the comprehensive Pro Research Report available on InvestingPro.

In other recent news, Yelp Inc. reported its second-quarter earnings with a revenue of $370 million, marking an 8% increase year-over-year and surpassing Street expectations by 1%. The company’s Adjusted EBITDA reached $100 million, representing a 10% increase year-over-year with a 27% margin, exceeding forecasts by 15%. In a strategic move, Yelp introduced a significant AI update featuring an expanded Yelp Assistant, enhancing its ability to answer business-related questions directly on business pages. Additionally, Yelp announced the appointment of Logan Green, co-founder of Lyft, to its Board of Directors, effective August 19, bringing his expertise in consumer technology to the company.

On the analyst front, Evercore ISI adjusted its price target for Yelp to $37, citing macroeconomic headwinds affecting its Services segment. Meanwhile, Craig-Hallum lowered its price target to $40 but maintained a Buy rating, highlighting Yelp’s AI initiatives as a positive growth opportunity. In contrast, BofA Securities reduced its price target to $30, maintaining an Underperform rating due to declining user engagement and structural challenges. These developments reflect the diverse perspectives on Yelp’s future amid its ongoing efforts to innovate and expand.

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