European Commission opens Phase II probe into Kellanova and Mars merger

Published 25/06/2025, 17:54
© Reuters

The European Commission has initiated a Phase II investigation into the pending merger between Kellanova (NYSE:K) and Mars, Incorporated, according to a press release statement disclosed Wednesday in a filing with the U.S. Securities and Exchange Commission. Kellanova, with a market capitalization of $27.1 billion and annual revenue of $12.6 billion, has maintained strong financial health, earning a "GOOD" overall rating according to InvestingPro analysis.

Kellanova, a Delaware-based grain products company, previously announced on August 13, 2024, that it had entered into a merger agreement with Mars, Acquiror 10VB8, LLC, and Merger Sub 10VB8, LLC. Under the terms of the agreement, Merger Sub would merge with and into Kellanova, resulting in Kellanova becoming a wholly owned subsidiary of Acquiror 10VB8, LLC. The company has demonstrated financial stability with a 55-year track record of consistent dividend payments and currently offers a 2.9% dividend yield.

The completion of the merger remains subject to customary closing conditions, including receipt of all required regulatory approvals and clearances. On Wednesday, the company reported that the European Commission had opened a Phase II investigation into the transaction. The company stated that it expects the merger to close toward the end of 2025, based on the anticipated timeline of the European Commission’s review, but noted that the exact timing cannot be predicted with certainty.

Kellanova’s common stock, 0.500% Senior Notes due 2029, and 3.750% Senior Notes due 2034 are all listed on the New York Stock Exchange under the symbols (NYSE:K), NYSE:K29, and NYSE:K34, respectively.

The company cautioned that the merger is subject to risks and uncertainties, including the possibility that required regulatory approvals may not be obtained or may be subject to unanticipated conditions, and that the merger may not be completed at all. Despite these uncertainties, Kellanova maintains moderate debt levels and operates with a healthy gross profit margin of 36.7%.

This article is based on a statement made in a press release filed with the SEC.

In other recent news, Kellanova’s financial landscape has been marked by several key developments. The company reported first-quarter earnings per share of $0.90 for 2025, which was 8% lower on a constant currency basis and fell short of some analysts’ expectations. Despite a slight organic revenue increase of 0.7%, Kellanova experienced a contraction in gross margin due to higher costs and reduced operating leverage. Meanwhile, the European Commission is set to investigate Mars’ $36 billion acquisition bid for Kellanova, raising concerns about market share in certain EU countries.

Analysts have weighed in on these developments, with Citi reinstating coverage of Kellanova with a Neutral rating and a price target of $83.50, contingent on the acquisition’s completion. DA Davidson and Stifel also maintained their Neutral and Hold ratings, respectively, both setting the same price target of $83.50. These ratings reflect a cautious approach due to the pending acquisition and current industry challenges.

In corporate news, Kellanova announced a change in its executive team, with Amit Banati stepping down as CFO and John Renwick appointed as the acting CFO. Renwick’s extensive experience within the company positions him well to navigate the ongoing acquisition process. As Kellanova progresses through these transitions, investors remain attentive to the company’s strategic maneuvers and financial performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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