Procter & Gamble announces retirement of beauty CEO Alexandra Keith

Published 14/08/2025, 15:14
© Reuters.

Procter & Gamble Co. (NYSE:PG) reported Tuesday that Alexandra Keith, Chief Executive Officer of its Beauty division, has announced her intention to retire from the company effective February 20, 2026. Keith has served at Procter & Gamble for more than 36 years.

According to the company’s statement included in a Securities and Exchange Commission filing, Keith will enter into Procter & Gamble’s standard Written Separation Agreement at the time of her retirement. The agreement does not provide for any cash severance payment but will allow her to retain the remainder of her special equity award scheduled to vest in August 2026. All other equity awards will be retained or pro-rated in accordance with the terms of the applicable award agreements.

No information was provided regarding a successor or changes to the company’s executive team beyond Keith’s planned departure.

This information is based on a statement from Procter & Gamble included in a filing with the Securities and Exchange Commission.

In other recent news, Procter & Gamble reported its fiscal fourth-quarter 2025 earnings, surpassing analysts’ expectations. The company achieved an earnings per share (EPS) of $1.48, exceeding the forecasted $1.42, and reported revenue of $20.89 billion, slightly above the anticipated $20.81 billion. Despite this positive performance, TD Cowen lowered its price target for Procter & Gamble to $168.00 from $175.00, maintaining a Buy rating. The firm cited challenges in the fiscal year 2026, including category slowdowns in developed markets and retailer inventory issues. Meanwhile, UBS reiterated its Buy rating with a price target of $180.00, acknowledging progress in the company’s fourth-quarter performance despite initial guidance concerns. UBS attributed some of the underwhelming guidance to one-time issues. These developments reflect a mixed sentiment among analysts regarding Procter & Gamble’s future performance.

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