Amazon Prime Day to run for 4 days in July, doubling shopping time

Published 17/06/2025, 14:48
© Reuters

Investing.com -- Amazon (NASDAQ:AMZN) has announced that its annual Prime Day event will run for four days in 2025, doubling the shopping time for Prime members.

The sales event will start on July 8 at 12:01 a.m. PDT and continue through July 11, offering a total of 96 hours of deals and discounts.

This marks the first time Amazon has extended Prime Day to four days, giving customers more time to shop millions of deals across various categories. These include pantry staples, home-improvement items, back-to-school supplies, health products, toys, books, pet essentials, and luxury items.

A new feature called "Today’s Big Deals" will introduce themed daily deal drops exclusively for Prime members. These special offers will launch daily at midnight PDT and will be available for a limited time while supplies last.

Members can expect discounts from top brands including Samsung (KS:005930), Kiehl’s, and Levi’s (NYSE:LEVI). Amazon noted that deals will drop as frequently as every five minutes during select periods throughout the event.

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