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Investing.com -- American Rebel Holdings Inc (NASDAQ:AREB) stock gained 2.3% after reporting strong reorder rates for its American Rebel Light Beer across Total (EPA:TTEF) Wine & More locations in seven states.
The company announced that 94.12% of active authorized Total Wine & More accounts placed restocking orders, with one underperforming location removed from the rollout group, resulting in a 100% reorder rate among remaining stores. American Rebel Light Beer has shown particularly strong performance in Indiana, North Carolina, and Tennessee, with stores in Avon, IN and Brentwood, TN leading in sales volume.
According to the company, accounts that received initial stocking orders in May 2025 demonstrated immediate traction with average restocking orders in June reaching 105% of initial orders. By July, these accounts averaged a 146% increase over their initial orders, with top 5 accounts nearly tripling their original inventory.
Todd Porter, President of American Rebel Beverages, highlighted the strong consumer demand: "The numbers and rebuys at Total Wine & More are fantastic and some of the best we’ve seen. Great signs for the future."
American Rebel Light Beer is positioned as a patriotic, "better-for-you" premium light lager made with all-natural ingredients, containing approximately 100 calories and 3.2 carbs per 12 oz serving. The beer is currently being rolled out to 62 Total Wine & More locations across Florida, Tennessee, North Carolina, Kentucky, Connecticut, Indiana, and Kansas.
The company markets its beer as "America’s Patriotic Beer" and aims to expand its market presence through its distribution partnership with Total Wine & More, which operates over 250 locations nationwide.
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