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Investing.com -- Apple is increasing production of its entry-level iPhone 17 model following stronger-than-anticipated pre-orders last weekend.
The technology company has instructed at least two suppliers to increase daily production of the standard iPhone 17 by a minimum of 30%, according to a report from The Information, citing people with knowledge of the situation.
This production shift indicates that more customers than Apple had forecast chose to purchase the basic iPhone 17, which sells for $799 in the United States, instead of the higher-end Pro models that start at $1,099.
The Pro models typically feature superior build materials, camera systems, processors, and display technology compared to the standard version.
The consumer preference for the less expensive model could potentially limit Apple’s revenue growth. The new iPhone lineup officially went on sale Friday.
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