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Investing.com -- Blackstone (NYSE:BX) is considering various options for Hello Sunshine, a prominent asset in the portfolio of its Hollywood media company, Candle Media. According a Wednesday report by Reuters, these options could include merging with another company.
Candle Media gained prominence in 2021 following its acquisition of Hello Sunshine, a female-centric entertainment company founded by Reese Witherspoon. Hello Sunshine is known for producing popular shows like Apple (NASDAQ:AAPL) TV+’s "The Morning Show" and Amazon (NASDAQ:AMZN)’s "Daisy Jones & The Six."
Like many independent production companies, Hello Sunshine has faced challenges as video streaming services reduced spending and Hollywood strikes halted production. Despite these difficulties, the company has managed to stay profitable, thanks to its diversified business. This includes Solar, an in-house social agency that connects brands with women through storytelling, an annual Shine Away event, and Reese’s Book Club.
The Reuters report added that Blackstone and Candle Media executives are now exploring strategies that could allow Hello Sunshine to expand its reach and scale. This could potentially involve a merger with another studio. However, these sources clarified that Blackstone is not actively seeking offers at this time. As the report added, in a period of media consolidation, every independent studio is exploring potential partnerships.
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