Brunner acquires Rakuten Advertising’s Performance Solutions group

Investing.com -- Brunner, an independent, integrated marketing agency, declared today its acquisition of the Performance Solutions group from Rakuten Advertising. The group includes the paid search and programmatic planning and buying teams. This strategic step is designed to support Brunner’s growth and innovation plans, bolstering its existing media capabilities and creating more opportunities to serve clients on a larger scale.

Dan Gbur, Partner and Chief Revenue Officer at Brunner, expressed his excitement about welcoming the team from Rakuten Advertising’s Performance Solutions group. He confirmed that the integration of their expertise with Brunner’s existing capabilities would commence immediately, aiming to deliver increased value to their clients.

The Performance Solutions group is recognized for its success in performance marketing, with significant expertise in the retail and e-commerce sectors. The group also brings a loyal customer base. Its integration into Brunner will enhance the agency’s team, expanding its size and scale, and supplementing its already strong digital media, data engineering, and data science capabilities. Additionally, this acquisition paves the way for a long-term partnership with Rakuten. Brunner will be the performance solutions partner for Rakuten, continuing to provide digital media services to its clients. Furthermore, Brunner can now offer affiliate marketing opportunities to clients through Rakuten’s platform.

Brunner has consistently evolved its capabilities over its 40-year history to adapt to the changing marketing environment and meet the diverse needs of its clients. Its independent and entrepreneurial partners are experienced in successful acquisitions, concentrating on scaling client support to drive business impact and maintaining its people-first culture. Rakuten Advertising’s Performance Solutions group shares these values and operates under a similar philosophy.

Karen Chu, Vice President of Corporate Development at Rakuten Advertising, confirmed that Brunner was the right choice for the integration. She emphasized that ensuring a smooth transition for the Performance Solutions group and existing clients was a top priority, and that the ongoing relationship with Brunner would offer a wider range of services to their affiliate clients. She also noted that Brunner’s extensive resources and industry knowledge would enhance marketing strategies and execution for their clients.

The integration of Rakuten Advertising’s Performance Solutions group into Brunner will be seamless, promising continuity for existing clients while broadening the range of available services. Brunner is eager to continue delivering exceptional value to clients while ushering in a new era of success.

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