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Byrna ramps up production amid rising demand

EditorRachael Rajan
Published 08/02/2024, 14:22
© Reuters.
BYRN
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FORT WAYNE, Ind. - Byrna Technologies Inc. (Nasdaq: BYRN), a developer and manufacturer of less-lethal personal security devices, has announced an expansion of its manufacturing operations in Fort Wayne, Indiana. The company is responding to a significant increase in demand, attributed to the early success of its new marketing initiatives.

The expansion includes a 25% increase in production facility personnel and the establishment of a second assembly line. These changes are expected to raise the company's launcher output from 10,000 to 12,500 units per month during a single shift. The new employees were hired in late January and have completed their training to support the enhanced production levels.

Byrna's CEO, Bryan Ganz commented, "Resulting from the recent expansion of our celebrity influencer network, Byrna has experienced remarkable upswings in both web traffic and sales over the past several months, continuing even into the traditionally slow months after the holiday selling season." Ganz expressed that the manufacturing capacity increase is crucial for meeting customer demand and improving profit margins through economies of scale and operational process refinement.

The demand surge is not limited to direct-to-consumer markets but extends to business-to-business sales as well. Byrna's brick-and-mortar partners have reported an influx of customers seeking Byrna products after promotions by celebrity influencers such as Sean Hannity and Judge Jeanine Pirro. The company has also seen growth in relationships with public safety agencies and premier dealer partners, including its first premier dealer in Canada, Byrna Toronto.

Emiljano Mance of Byrna Toronto noted the strong sales since its opening in January, highlighting the Canadian market's reception of Byrna's less-lethal launchers as an effective personal defense solution.

This news article is based on a press release statement from Byrna Technologies Inc.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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