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Investing.com -- Comcast (NASDAQ:CMCSA)’s NBCUniversal is in advanced negotiations with Major League Baseball for a three-year agreement valued at approximately $200 million annually to broadcast games on NBC and its Peacock streaming service, according to the Wall Street Journal.
Netflix (NASDAQ:NFLX) is simultaneously finalizing a separate deal to stream the "Home Run Derby" for more than $35 million yearly through 2028, according to people familiar with the discussions.
Both agreements remain under negotiation and haven’t been finalized, with sources indicating additional components could substantially increase the final cost.
MLB expects these new media partnerships to generate more revenue than its previous ESPN agreement, according to a person close to the talks.
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