Walmart halts H-1B visa offers amid Trump’s $100,000 fee increase - Bloomberg
Investing.com -- Crocs Inc (NASDAQ:CROX) shares rose 1.7% on Friday as the company launched a new advertising campaign for HeyDude featuring actress Sydney Sweeney.
This collaboration comes after Sweeney first partnered with HeyDude last summer to introduce younger consumers to the brand, which was acquired by Crocs several years ago. Since beginning her work with HeyDude, Sweeney has appeared in multiple video and print advertisements across the brand’s platforms.
The Crocs campaign marks Sweeney’s first fashion endorsement since her controversial American Eagle denim campaign. The advertisement used the tagline "Sydney Sweeney has great genes," with "genes" crossed out and replaced with "jeans," which led to accusations of tonedeafness and support of eugenics.
However, American Eagle reported a 40% stock increase following the release of her advertisement, stating that "In just six weeks, the campaign has generated unprecedented new customer acquisition." The campaign also garnered support from U.S. President Donald Trump, further boosting American Eagle’s stock price.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.