Wag! (NASDAQ: WAG), the pet care service provider, has reported a mixed financial performance for the second quarter of 2024. CEO Garrett Smallwood announced a 6% decrease in revenues to $18.7 million but a record increase in adjusted EBITDA to $1.6 million. The revenue decrease was a strategic move to cut marketing expenses and boost short-term profitability. Smallwood also highlighted the company's plans to refinance its debt, following a $10 million public offering intended to pay down a significant portion of its debt. Wag! is focused on generating positive free cash flow in the future and maintaining a healthy adjusted EBITDA margin.
Key Takeaways
- Revenues decreased by 6% to $18.7 million, while adjusted EBITDA hit a quarterly record of $1.6 million.
- The decrease in revenue was intentional, to reduce marketing spend and increase short-term profitability.
- Wag! completed a $10 million public offering, with net proceeds earmarked for significant debt payment.
- The company is prioritizing debt refinancing with the aim of achieving an 8-12% EBITDA margin by 2025.
- Strategic growth plans include product expansion, partnerships, M&A, and a new WeCompare platform.
- Wag! has $9 million in cash reserves and anticipates sufficient working capital for 2025 profitability.
Company Outlook
- 2024 revenue forecast remains between $92 million and $102 million.
- Adjusted EBITDA for 2024 is projected to be in the range of $4 million to $8 million.
- The company is working towards positive free cash flow by lowering debt principal and refinancing the remaining balance.
- Wag! expects to close debt refinancing in the second half of the year, targeting a lower interest rate of around 10%.
Bearish Highlights
- The company reported a decline in revenues due to decreased marketing spend.
- Marketing landscape expected to be more challenging in Q3 and Q4 due to the election year, although impact is anticipated to be marginal.
Bullish Highlights
- Adjusted EBITDA reached a record high, reflecting improved profitability.
- Premium pet care services are showing resilience, with trends expected to continue favorably.
- The company is exploring scalable and organic customer acquisition methods, such as partnerships and alternative distribution channels.
Misses
- No significant misses were reported during the earnings call.
Q&A Highlights
- The company is not heavily reliant on working capital or capital expenditures for profitability.
- Incremental cash is expected to be generated through adjusted EBITDA in future quarters.
- Focus on profitability, with plans to explore partnerships and alternative distribution channels to maximize marketing efficiency.
Wag! remains committed to strategic growth and profitability, with a clear focus on debt reduction and refinancing. The company's leadership is optimistic about the future, despite the expected challenges in the marketing environment. With a solid plan for generating positive free cash flow and improving profitability, Wag! is positioning itself for sustainable growth in the pet care industry.
InvestingPro Insights
Wag! (ticker: PET), while demonstrating strategic financial management in their Q2 2024 report, presents a complex investment profile. According to InvestingPro data, the company's market capitalization stands at $41.84 million, indicating a relatively small player in the industry. Despite the decrease in revenues, the company's gross profit margins remain impressive at 76.79% for the last twelve months as of Q1 2024, suggesting efficient cost control in their operations.
InvestingPro Tips highlight that the stock is currently trading near its 52-week low, with the price at the previous close being $1.03. This could be a point of interest for investors looking for potential entry points, especially considering that the Relative Strength Index (RSI) suggests the stock is in oversold territory. However, it's important to note that analysts do not anticipate the company will be profitable this year, which aligns with the reported operating income margin of -7.3% for the same period.
For investors seeking a deeper analysis, InvestingPro offers additional tips on Wag!, with a total of 13 InvestingPro Tips available that provide further insights into the company's financial health and stock performance. These tips could be particularly valuable for understanding the company's moderate level of debt and its impact on financial sustainability.
InvestingPro also offers a fair value estimate for Wag! at $1.26, which is higher than the current trading price, suggesting a potential undervaluation of the stock. This, combined with the company's focus on debt refinancing and achieving positive free cash flow, might offer a silver lining for potential investors.
For those interested in exploring these metrics further, additional insights are available on https://www.investing.com/pro/PET, where the full spectrum of InvestingPro Tips and data can help inform investment decisions.
Full transcript - Wag! Group Co (PET) Q2 2024:
Operator: Good afternoon, and welcome to the Wag! Second Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen-only mode. A brief question-and-answer will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. I’ll now introduce your host, Greg Robles with Investor Relations. Thank you. You may begin.
Greg Robles: Good afternoon, everyone, and thank you for joining Wag!’s conference call to discuss our second quarter 2024 financial results. On the call today are Garrett Smallwood, Chief Executive Officer and Chairman; Adam Storm, President and Chief Product Officer; and Alec Davidian, Chief Financial Officer. Before we get started, please note that today’s comments include forward-looking statements. These forward-looking statements are subject to risks and uncertainties and involve factors that could cause actual results to differ materially from those expressed or implied by such statements. A discussion of these risks and uncertainties are included in our filings with the SEC. We also remind you that we undertake no obligation to update the information contained on this call. These statements should be considered estimates only and are not a guarantee of future performance. Also, during the call, we present both GAAP and non-GAAP financial measures. Reconciliations to the most directly comparable GAAP financial measures are available in our earnings release, which we issued today. The earnings release is available on the Investor Relations page of our website and is included in exhibit and Form 8-K furnished to the SEC. These non-GAAP measures are not intended to be a substitute for our GAAP results. Lastly, you can find our earnings presentation posted on our IR website and with the SEC. And with that, I’ll now turn the call over to Garrett Smallwood.
Garrett Smallwood: Good afternoon, and thank you for joining us today to discuss our financial performance for the second quarter of 2024. First, I will provide an overview of our financial results for the second quarter. Following, Adam, our President and Chief Product Officer, will share brief updates on our strategic priorities for 2024 and beyond. Then Alec, our Chief Financial Officer, will provide a more detailed analysis of our second quarter results and discuss our capital allocation priorities. During the second quarter, our revenues decreased 6% to $18.7 million, while our adjusted EBITDA increased to $1.6 million, a quarterly record for Wag!. As we have communicated, these results were highly intentional as we reduced marketing spend to increase profitability in the short term. As noted in our preliminary results released in July, our debt prepayment penalty expires this month, and our full debt becomes due a year from now. We are intensely focused on increasing adjusted EBITDA and free cash flow as we evaluate all options to refinance our debt. Strengthening our balance sheet and demonstrating consistent profitability is going to be utmost importance. Additionally, we recently completed a $10 million registered public offering last month, and we will use the net proceeds to pay down a significant portion of our debt. We will refinance the remaining debt principal and strengthen our balance sheet, allow us to generate substantial free cash flow. In fact, by lowering our debt principal and refinancing the remaining balance, we believe we’ll be in a position to deliver positive free cash flow going forward. Our adjusted EBITDA margin is improving, as indicated by our 8.8% adjusted EBITDA margin in second quarter, which is a significant improvement from the 0.5% a year ago and the 0.7% from the first quarter of this year. As we return to growth, we expect to maintain a healthy adjusted EBITDA margin to balance profitability and growth going forward. In second quarter, we delivered a quarterly record adjusted EBITDA of $1.6 million, which was driven by reduced and more efficient marketing spend and operational efficiency across all business units. In turn, second quarter platform participants decreased 15% year-over-year to $467,000. We remain focused on acquiring the highest quality customers. On the operations side, we continue to benefit from AI and process automation tools, which we will lean into in order to increase the quality of our products while reducing overall OpEx. As we move into the back half of the year, we remain focused on reaching more U.S. households as the all-encompassing trusted partner for premium wellness, service and products. We expect to generate free cash flow as we benefit from lower interest expense on our debt, which ultimately provides us with increased flexibility to reward shareholders through opportunistic M&A, reinvesting in the business for further growth and returning cash to shareholders through stock buybacks. And with that, I will turn the call over to Adam to review our strategic priorities for 2024.
Adam Storm: Thanks, Garrett. Our strategic priorities remain unchanged and are as follows: Building best-in-class software solutions for consumers and partners is core to what we do. We are focused on solving the needs of the premium pet households across wellness, insurance, prescription meds and other solutions. Of note, we’re very excited about the long-term growth prospects of our prescription B2B SaaS platform and expect to share a more fulsome update on our next earnings call. We continue to believe in the power of the veterinary channel and the opportunity in digitally prescribing vet medications to streamline the prescription process for Pet Parents and vets alike. Two, we’re focused on growing our platform via product expansion, proprietary partnerships and opportunistic M&A. Our integrations of Dog Food Advisor, Maxbone and Furmacy were seamless and we're always looking for new opportunities that delight the premium Pet Parents in are a value-add to the Wag! Platform. On WeCompare, we remain confident in our ability to replicate our success with pet insurance and other insurance verticals but we expect the majority of the growth contribution to come in 2025, when we have more marketing bandwidth to allocate for a more robust launch. As Garrett mentioned, we are intensely focused on driving free cash flow, increasing profitability and therefore, have been more measured with our marketing spend. In short, the team at Wag! is performing exceptionally well and we continue to advance against our core strategic pillars? We remain excited about our company's future growth prospects and believe a strength in balance sheet will allow us to return to growth and scale our business profitably and sustainably for increased shareholder value creation. I will now turn the call over to Alec to discuss our second quarter financials and 2024 forecast in more detail.
Alec Davidian: Thanks, Adam. Our Q2 results, which were highlighted by our highest adjusted EBITDA profitability on record, are a result of our commitment to strengthening our balance sheet. Our results were driven by prudent cost management initiatives. As a result, Q2 metrics were as follows. Revenue of $18.7 million, down 6% year-over-year, comprising of wellness of $11.5 million; services of $5.6 million compared to increase of $1.5 million. Adjusted EBITDA of $1.6 million, representing a $1.5 million improvement year-over-year and an adjusted EBITDA margin improvement from positive 0.5% and to positive 8.8%. Platform participants of $467,000, a decline of 15% year-over-year, however, generating higher revenue per user statistic. Our expenses were analyzed as a percentage of revenue were as follows: Cost of revenue, excluding depreciation and amortization, totaled $1.2 million, representing 6% of revenue, staying flat to 6% a year ago. Platform operations and support expenses totaled $2.7 million, representing 15% of revenue versus 18% a year ago. The decrease year-over-year was achieved through optimized technology benefit and headcount costs. Sales and marketing expense totaled $11 million, representing 59% of revenue, up from 54% a year ago, but down from 67% in Q1 of this year. As mentioned earlier, we reduced marketing spend in the quarter to increase profitability in the near term but expect to increase this investment once we refinance our debt. G&A expense totaled $3.8 million, representing 20% of revenue, down from 24% a year ago. The reduction was driven by technology and headcount cost optimization and lower public company costs. From a balance sheet perspective, we ended the quarter with $17 million in cash, cash equivalents and accounts receivable. As we mentioned, in July, we completed a $10 million capital raise that added approximately $8.5 million of cash to the balance sheet after expenses. We plan to use the proceeds to pay down high interest debt. This will generate approximately $340,000 of quarterly interest cost savings starting in Q3. With the lower debt balance and better cash to debt ratio, we are positioning ourselves for a debt refinancing that has the potential to generate further interest cost savings. We are actively exploring options, and we'll provide an update at the appropriate time. Moving to our guidance for 2024. Taking into consideration our results year-to-date, we reiterate our guidance provided on July 10 of revenue of $92 million to $102 million, which represents growth of 10% to 22% over 2023. Adjusted EBITDA in the range of $4 million to $8 million, representing drastic growth over 2023. This guide anticipates a 4% to 8% adjusted EBITDA margin, in addition to our expected positive free cash flow in the second half of 2024. For our third quarter 2024 guidance, we expect revenue in the range of $20 million to $24 million and adjusted EBITDA in the range of $1.5 million to $2.5 million. We are approaching Q3 from a position of strength. And we are seeing healthy competition in the pet category alongside an improved consumer environment for the premium household compared to last quarter. In summary, our second quarter illustrates our commitment to strengthening the balance sheet. Our ability to balance growth versus profit. And finally, confidence in the next stage of Wag!'s journey as a profitable growth company beyond 2024. Our operational discipline on headcount and automation will allow us to continue lowering OpEx and increasing profit for sustainable, profitable growth. And with that, we now welcome Q&A. Operator, can you kindly open it up for Q&A.
Operator: Thank you. [Operator Instructions] Your first question comes from Jason Helfstein with Oppenheimer. Your line is now open.
Jason Helfstein: Hey everybody. So now that you guys got that financing done – the equity financing, do you – how are you thinking about leaning back into marketing? Obviously, you didn't change the full year guide. But do we think about you leaning into marketing potentially in the fourth quarter? Or we more think about that next year? And then I guess as we're just thinking about next year, like how do you think about, I don't know, like the priorities for growth? Is it like the same kind of view as you came into this year just with more money to spend? Thank you.
Adam Storm: Hey Jason, thanks for the question. So, as it pertains to growth, I really think that our first priority is the debt. So the financing was really about paying down debt and putting us – putting the remaining debt balance. This is after the pre-payment penalty expires, putting the remaining balance in a place that we can refi. So it – as it pertains to growth, I think that we're first going to refi the remainder of the debt and then once that's behind us, and we're really in a position where we're generating real cash, then we'll lean back into growth. And that will happen in the back half of this year. As it pertains to 2025, like yes, we want to return to being a growth company, but probably a little bit more balanced between growth and profitability than we came into this year. Our initial thoughts for this year was to kind of be very growth heavy in something like 3% or 4% EBITDA margins. Next year, I think that we want to be more on the order of 8%, 10%, 12% EBITDA margin somewhere in that range and then kind of balance growth on top of that. I hope that answers your question.
Jason Helfstein: Yes. Super helpful. Thanks.
Operator: Your next question comes from Jeremy Hamblin with Craig-Hallum. Your line is now open.
Jeremy Hamblin: Thanks and congrats on the improvements in profitability. I wanted to hone in actually on the point that Alec was making. There's been a lot of noise and frankly, a bit of softening in consumer spend. I think I caught in Alec's comments that in Q3, you've seen increased demand for premium pet care services, but I wanted to see if you could explore that. You obviously guiding to sequential improvement, pretty nice sequential improvement here in Q3 versus Q2. So I wanted to get a sense for how things are starting out and how you're seeing kind of competitive balance?
Alec Davidian: Sure. So thanks for the question, Jeremy. I don't think it's a surprise to anyone to say that the macro backdrop is a little bit shaky right now, like literally right now this week. But broadly within the pet ecosystem, premium pet care. So that's kind of like all of the wellness categories have been pretty durable. I don't think NVIDIA (NASDAQ:NVDA) trading off has a big impact on whether or not you're going to get a pet insurance policy. So I don't think it's a shock to you or kind of anybody listening to this call to say that wellness and our kind of health-related businesses have been the kind of the bright spot over the last 12 months. And I don't see that changing. I think that's a pretty durable secular trend, and we're going to kind of continue to play in that space.
Jeremy Hamblin: Great. And then I wanted to say it looks to me like you saw a pretty significant improvement in your ARPU given the platform participants here in Q2, double-digit increase, I think, year-over-year in ARPU. And just wanted to get a sense for what you're learning as you've kind of gone through this process of getting more disciplined, getting more profitable and squeezing a bit more out of the platform itself. As you reignite the growth engines here post debt refinancing, how from a strategic standpoint, what learning's have you had that you're going to apply so that moving into 2025 as you invest dollars in sales and marketing to continue to get that good improvement in ARPU.
Adam Storm: Yes, that's a good question, a good observation, frankly. So any quarter where we pull back on marketing sequentially, the customer mix is going to change a little bit. So there's more returning customers relative to new customers as a function of that spend. Those returning customers are going to have higher ARPU, as you've noticed, but it's also kind of actions that we're taking internally. So cross-sell and up-sell becomes really, really important when we're looking for growth outside of just deploying marketing dollars. So you're going to see more of that. I think that the road map and the customer acquisition landscape is going to push us a little bit harder on the up-sell, cross-sell that you kind of observed in Q2.
Jeremy Hamblin: Got it. And then with the – clearly, the focus is on debt refinancing here. As you start to think about the timing for that, I think the pre-payment penalty expires here in the coming few days. What's the timing that you think that, that can get done? And then how much improvement do you think that you can get out there in the market in terms of kind of annualized interest rate reduction. I mean are we looking at 400, 500 basis points or something more than that based kind of on the engagements you've had thus far?
Alec Davidian: Good question, Jeremy. So definitely in the back half of this year, we're actively working on it at the moment and having a lot of good conversations with a lot of different parties, some of this is outside of our control on paperwork and working through a process with parties and typical time line is not days, it's weeks to potentially months. But ultimately, we feel confident that we'll be able to close it in the second half of the year. From an interest rate perspective, we're currently at 15.8%. And we think that and expect that we can get to a rate closer to 10%, which will be a significant impact from an interest expense perspective together with or compounded with a lower outstanding principal level.
Jeremy Hamblin: Got it. And then in conjunction, maybe with that question, you saw a reduction in your G&A costs. We know that you've made some tough decisions in terms of staffing levels. How should we be thinking about as you get into kind of Q3 and really more into Q4 and looking to kind of reignite revenue growth? How should we be thinking about that G&A line item as you I think based on what you have in your guidance, you're looking at somewhere in the $27 million plus revenue in Q4. How much does your G&A grow in getting to those types of revenue levels?
Alec Davidian: So G&A for the quarter was 20%. I think as revenue scales in Q3, Q4, G&A will not scale with revenue. I think it’s scalable. We’re seeing efficiencies with headcount, with technology. And so I would expect that to increase a little bit, but it will scale nicely as revenue scales.
Jeremy Hamblin: Got it. And then just lastly, in terms of looking ahead in the success you’ve had with the wellness platform and marketplace. As you get into launching WeCompare next year in earnest, what type of support do you need in terms of infrastructure to manage that. In other words, kind of bodies and team versus kind of the sales and marketing support costs and getting that launched? Is there more infrastructure significantly more infrastructure that you need in launching that? Or how do you feel about your staffing levels related to that? And then the second part is sales and marketing costs related to launching that.
Alec Davidian: So we’ve done a lot of the heavy and hard work for WeCompare. There’s still a little bit to do to Adam’s point. We have most of the tech ready to go, and it’s a final fine tuning. As we’ve always done, we’ve added headcount where there’s a good ROI. And so as WeCompare launches and scales, and we’ll likely add headcount there as well. And there will be some marketing to deploy it, but we have what we believe is a playbook with the pet insurance business and our moat with providers from the supply side and on the demand side with the insurance providers that we will be applying to weak impact. So while there’ll be some investment, it will not be a significant investment to get that up and running.
Jeremy Hamblin: Great. Thanks. Congratulations and best wishes.
Garrett Smallwood: Thanks, Jeremy.
Operator: [Operator Instructions] Your next question comes from Matthew Koranda with ROTH Capital. Your line is now open.
Matthew Koranda: Hey, guys. Good afternoon. Can you just do the math on the refi for us just wanted to make sure I understood the working pieces. So I think $9 million in cash in the second quarter, $8.5 million added from the recent raise and then to repay all of the debt remind us the total principal out? And then what that means for the size of the new facility that you’re looking for?
Alec Davidian: Yes, absolutely.
Garrett Smallwood: Alec, do you want to take this? Yes.
Alec Davidian: We have $9 million in cash. The outstanding principal is $25.7 million. After the raise, we have added around $9 million in cash. So – and then with the clearing of AR, we’re $18 million. So there’s essentially a $7 million delta between our current cash and debt. So that puts us in a position to pay down the debt, refinance the delta looking at – refinance at somewhere in the range of $12 million to $14 million, maybe $15 million as the new debt amount versus the $25.7 million we have today.
Matthew Koranda: Got it. And I assume that, that gives you sufficient working capital cushion and get you to sustain profitability in 2025. Is that the right way to think about it?
Alec Davidian: Absolutely. We’ve never been a heavy working like heavy CapEx company or heavy working capital companies. So it will give us sufficient coverage there, combined with our expectations of adjusted EBITDA generation in future quarters to add incremental cash to the balance sheet.
Matthew Koranda: Got it. Okay. And then just in terms of the third quarter outlook and the rest of the year, maybe could you speak a little bit to what you’re assuming in terms of return on ad spend? Because I know you mentioned pulling back on marketing, focus on profitability that obviously hits the top line. But what are we assuming in terms of efficiency on the marketing spend in terms of returns?
Adam Storm: I’m happy to jump into this one. Kind of a similar profile to Q2, frankly, but with a little bit more scale, hopefully coming from the seasonality of these different businesses. We’re also leaning into partnerships and different distribution channels that are not necessarily Google (NASDAQ:GOOGL), Facebook (NASDAQ:META), what have you, that kind of give us more bang for your buck. So it’ll – it’s kind of the change in gears from focusing on growth as the primary metric like we came into the year with and kind of having shorter payback windows, higher ROI bar for future growth. And then finally, it’s important to note that the debt refi is really our top priority right now and balance sheet health. And I don’t think that we’re going to kind of really push the levers on growth until we have that refi kind of locked down or in its final stages.
Matthew Koranda: Okay. Fair enough. And then moving, I guess, the move out of social and search and the traditional performance channels. Is that in reaction to anything that you guys have seen in terms of just erosion of performance? Or is that just we’re moving into a broader set of channels to try to find new customers like maybe just put that in context for us?
Adam Storm: Yes. I think that over the longer term, durable partnerships and ways of acquiring customers that look more like organic acquisition as opposed to giving margin to Google or Facebook, I think that’s just more scalable and has a better return profile. So that has been a big focus for us, kind of Q2 and going forward. Yes, as it pertains to ROI on marketing generally, it is an election year, and it’s looking to be a contentious one at that. So I do think that the marketing landscape is going to be more challenging in Q4 – Q3 and Q4 this year than otherwise. But not in really a super dramatic way just on the margin.
Matthew Koranda: Olay. Very helpful. Appreciate it, guys.
Garrett Smallwood: Thanks, Matt.
Operator: This concludes our question-and-answer session. I’ll now turn the call over to Garrett Smallwood for closing remarks. I’m sorry, Garrett Smallwood?
Adam Storm: I’m sure Garrett means to give a closing remarks here, but thank you, everybody, for joining the call. Garrett has two young children at home. So I’m sure he’s chasing somebody doing something right now. But thanks, everybody, for joining the call. Looking forward to connecting soon.
Operator: Ladies and gentlemen, this concludes today’s teleconference. You may disconnect your lines at this time. Thank you for your participation.
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