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Investing.com -- Kenton Jarvis, the chief executive of Britain-based airline easyJet (LON:EZJ), has confirmed that the company is contemplating the development of a loyalty program. However, there are no immediate plans to initiate such a program. Jarvis shared this information with reporters during the inauguration of the airline’s new base in Southend, located 40 miles east of London.
Jarvis pointed out that recent modifications to the loyalty program at British Airways could provide a favorable opportunity for new market entrants. This comes in the wake of Ryanair launching a new subscription service for its customers earlier this month.
In addition to these developments, Jarvis reported a surge in demand for flights to North Africa. Conversely, he revealed that the airline is reducing the number of flights between destinations within Britain.
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