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Investing.com -- Facebook Dating has launched two new features aimed at helping users avoid swipe fatigue: a dating assistant and Meet Cute.
The platform, a free dating experience within the Facebook app, is seeing strong growth with hundreds of thousands of young adults (ages 18-29) in the US and Canada creating profiles monthly. Match rates among young adults have increased 10% year over year.
The new dating assistant functions as a chat assistant within Facebook Dating, providing personalized help throughout the dating process. Users can receive refined search results and custom match recommendations based on specific prompts that go beyond traditional filters like height or education. For example, users can enter requests like "Find me a Brooklyn girl in tech." The assistant can also suggest dating ideas and offer tips to improve user profiles.
Meet Cute, the second new feature, automatically matches users with surprise potential partners based on Facebook’s personalized matching algorithm. Users can then choose to chat with their match or unmatch to pass. This feature is designed for those tired of swiping who want to expand their dating pool.
Initially, Meet Cute matches will be made weekly, with Facebook exploring additional frequency options in the future. Users can opt out of this feature at any time.
Both features are being gradually rolled out in the US and Canada, with the dating assistant accessible through the Matches tab.
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