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Ford shares initiated with Neutral rating, $13 target by Piper Sandler

EditorNatashya Angelica
Published 14/03/2024, 21:56
Updated 14/03/2024, 21:56
© Reuters.

On Thursday, Piper Sandler initiated coverage on shares of Ford Motor Company (NYSE:NYSE:F) with a Neutral rating and set a share price target of $13.00.

The firm's analysis suggests that traditional automotive manufacturers will experience a common margin trend in the foreseeable future, with significant downturns expected later this decade due to increased electric vehicle competition and necessary restructuring efforts.

The firm anticipates that these challenges will be followed by a period of recovery. It emphasized the importance for original equipment manufacturers (OEMs) to survive this upcoming uncertain period by maintaining a substantial production volume, exceeding six million units, and sustaining high profit margins, above 10 percent.

Ford, as a longstanding player in the automotive industry, is one of the companies that will need to navigate through the anticipated decline and subsequent recovery in profit margins. The company's strategy and performance in the face of the evolving automotive landscape, particularly in the electric vehicle sector, will be critical in determining its future financial health.

The Neutral rating reflects a stance of caution, suggesting that Piper Sandler views Ford's stock as fairly valued at the current level, with the share price target of $13.00 indicating the firm's expectation of where the stock price may settle in the near term.

The automotive industry is undergoing a significant transformation as it shifts towards electric vehicles and adapts to new market dynamics. Established manufacturers like Ford are adjusting their strategies to remain competitive against emerging EV competitors and to meet the changing demands of consumers and regulatory environments.

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