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Investing.com-- Fox News (NASDAQ:FOXA) has secured 125 new blue-chip advertisers since the U.S. election, benefiting from a surge in viewership during Donald Trump’s second presidency, the Financial Times reported on Thursday.
New advertisers, including Amazon (NASDAQ:AMZN), GE Vernova (NYSE:GEV), JPMorgan Chase & Co (NYSE:JPM), Netflix (NASDAQ:NFLX), and UBS Group (NYSE:UBS), have recently aired commercials on the network for the first time in at least two years, the report said, citing Fox Corp’s president of ad sales, Jeff Collins.
Collins told the Financial Times that while networks typically see a decline in ratings post-election, Fox News has seen an acceleration in viewership, prompting advertisers to return.
The trend marks a shift from Trump’s first term, when brands distanced themselves over controversial programming, the report added.
Fox executives attribute the advertiser influx to a changing media landscape, where fewer platforms can deliver large, live audiences, according to the FT report.
Fox News now commands 70% of total cable news viewership and has even outperformed major broadcast networks in primetime ratings in recent months, the report said.