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Investing.com -- Home Depot Inc (NYSE:HD). is turning to generative artificial intelligence (AI) to enhance its online shopping experience, aiming to boost sales and return to consistent growth. The company is introducing a new tool on its website that will help customers with inquiries about specific products and projects.
In the future, Home Depot plans to add features such as design ideas, product comparisons, and recommendations. The goal is to replicate the level of customer service found in its physical stores on the company’s website. This is particularly important for products that customers might not be familiar with, according to Jordan Broggi, Executive Vice President of Customer Experience and President of Online at Home Depot.
Broggi acknowledged that there are challenges to this endeavor. These include varying levels of customer willingness to engage with the technology and finding a way to provide the option without creating distractions for shoppers. The company is committed to improving the online shopping experience for its customers, aiming to offer a seamless transition between in-store and online shopping.
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