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Investing.com -- Klarna stock rose 3% after the digital bank and payments provider announced a strategic partnership with Google Cloud to accelerate AI-powered innovation across its platform serving over 114 million consumers worldwide.
The collaboration will leverage Google Cloud’s comprehensive AI stack to develop consumer-centric products and creative campaigns. Klarna will initially focus on transforming consumer experiences within its app through enhanced creative capabilities and personalized shopping journeys.
"At Klarna, we’re not just adopting AI to streamline operations – we’re using it to rethink creativity itself," said David Sandström, Chief Marketing Officer at Klarna. "By combining Google Cloud’s leading AI models with Klarna’s unique consumer insights, we can craft experiences that feel smarter and more personal. Early pilots already show the potential: AI-driven creative concepts, from dynamic digital lookbooks to hyper-personalized product campaigns, boosted time spent in our app by 15% and increased orders by 50%."
The partnership will utilize Google’s latest generative media models, including Veo 2 and Gemini 2.5 Flash Image, to create dynamic digital "lookbooks" within the Klarna app. The company will also enhance its library of over 200 million images using AI to provide more engaging visual content tailored to user preferences.
Beyond enhancing the shopping experience, the partnership extends to security measures, with Klarna implementing Google Cloud’s AI hardware to train and deploy graph neural networks designed to combat fraud and money laundering on its platform.
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