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Investing.com -- Kroger Co. is teaming up with Uber Technologies Inc. to provide restaurant delivery options to its online grocery shoppers, allowing customers to order from hundreds of thousands of restaurants directly through Kroger’s app and website, Bloomberg reports.
The partnership, announced Thursday, will give Kroger’s paid members special benefits including free trials of Uber One membership, discounts on takeout orders, and no delivery fees, according to Bloomberg, citing Uber’s statement.
This collaboration represents a growing trend of strategic partnerships between major platforms seeking to expand their service offerings and increase customer loyalty without pursuing expensive mergers or acquisitions. By integrating their services, both companies can tap into each other’s existing customer bases to drive higher order volumes.
The move allows Kroger to enhance its digital shopping experience by adding restaurant options alongside its grocery offerings, while Uber gains access to Kroger’s established online shopper base.
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