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Investing.com -- Meta Platforms (NASDAQ:META), the parent company of social media giants Facebook and Instagram, is planning to allow brands to fully create and target advertisements using its artificial intelligence (AI) tools by the end of 2026, according to sources cited by the Wall Street Journal.
Meta’s apps collectively have 3.43 billion unique active users worldwide. The company’s AI-driven tools are designed to help generate personalized ad variations, image backgrounds, and automated modifications to video ads, making the platform attractive for advertisers.
According to the report, a brand would be able to provide a product image and a budget, and Meta’s AI would then take over the ad creation process. This includes generating the image, video, and text for the ad, and determining user targeting on Instagram and Facebook, with suggestions for budget allocation.
In addition to this, Meta is planning to offer advertisers the ability to personalize ads using AI. This means that users would see different versions of the same ad in real time, with variations based on factors such as their geolocation. This move is expected to enhance the user experience and increase the effectiveness of ads on Meta’s platforms.
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