Investing.com -- ProSiebenSat.1 Media SE, a German broadcaster, is in discussions to sell its price-comparison site, Verivox, to Italy's Moltiply Group SpA, according to Bloomberg on Tuesday.
This move is part of ProSieben's strategy to shed non-core assets and concentrate on its main entertainment business, the report said, citing people familiar with the matter.
An agreement between the two parties could be finalized as early as January, Bloomberg said, adding that Verivox might be sold for over €250 million ($263 million).
The private equity firm, General Atlantic, which holds a minority stake in NuCom, the ProSieben subsidiary that owns assets such as Verivox, also has a say in the matter.
As such, the final decision will be influenced by their input, the report added.
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