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Investing.com -- Reddit Inc. is in early discussions with Alphabet Inc.’s (NASDAQ:GOOGL) Google to establish a new content-sharing agreement that would deepen integration with Google’s AI products.
The social media platform is seeking to maximize value from future deals as its data increasingly plays a key role in search results and generative AI training, according to a report from Bloomberg News, citing executives familiar with the talks.
This potential partnership comes more than 18 months after Reddit’s first data-sharing deal with Google, which was reportedly worth $60 million. The new proposal aims to create a structure that would encourage users to actively contribute to Reddit’s forums, allowing Google traffic to help the platform grow while generating content for future AI training.
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