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Investing.com -- Super League (NASDAQ:SLE) stock surged 50% on Friday after the company announced an exclusive sales partnership with ES3 to deliver branded gamified content across connected TV and Pay TV platforms.
The playable media company will serve as the exclusive third-party sales partner for INGAGE, a gamified content module activated through ads on connected TV devices. This partnership combines ES3’s CTV media capabilities with Super League’s expertise in gameplay-driven advertising programs.
According to the announcement, the collaboration aims to scale access to interactive ad experiences that merge entertainment, engagement, and commerce. The companies are targeting the growing CTV ad market, which is projected to expand from $33 billion in 2025 to $47 billion by 2028, surpassing traditional TV advertising.
"Playable media is powerful, full-stop. It commands attention, deepens engagement, and creates emotional connection. With ES3, we’re bringing that power to the heart of the connected TV experience," said Matt Edelman, President and CEO of Super League.
The partnership leverages Super League’s Native Playables, which reportedly deliver 3-7× higher engagement than traditional mobile video, while ES3’s INGAGE interactive units average 20 minutes of active interactivity with click-through rates of up to 70%.
ES3’s platform has previously produced interactive programs with major entertainment brands including Warner Bros. Discovery’s "Superman," Game of Thrones, HBO, and MGM+.
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