Unilever looks to sell Graze snack brand as it shifts focus - FT

Published 18/06/2025, 20:40
© Reuters.

Investing.com -- Unilever (LON:ULVR) is looking to sell its healthy snack brand Graze as part of a strategic shift away from food products toward personal care and beauty items, according to The Financial Times.

The consumer goods giant, known for products like Dove soap and Marmite, has begun reaching out to various consumer goods groups and food manufacturers to assess their interest in purchasing Graze, according to FT, citing sources familiar with the situation.

Unilever acquired Graze in 2019 for £150 million. A banker has estimated that the healthy snack brand could now be valued between £50 million and £80 million in a potential sale.

This potential divestment aligns with the new direction being implemented by Unilever’s chief executive, who is working to reorient the company’s product portfolio with greater emphasis on health, beauty, and personal care segments while reducing its food business footprint.

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