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Investing.com -- L’Oréal (EPA:OREP) announced a partnership with Nvidia (NASDAQ:NVDA) on Wednesday to expand its artificial intelligence capabilities across multiple areas including AI-generated advertisements and product recommendations.
The French beauty company and its partner network will implement Nvidia’s AI Enterprise platform, which offers a suite of microservices to manage AI applications.
This technology aims to make L’Oréal’s AI systems faster, more accurate, and more secure, according to L’Oréal Chief Marketing Officer Asmita Dubey.
"Now is the time to scale," Dubey said, noting that AI is quickly transforming the consumer landscape. "Finding the product is changing. Purchasing is changing. Loyalty is changing. There are so many things changing with AI."
The companies did not reveal the financial terms of their agreement.
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