Comcast at New Street BCG Conference: Network Transformation Insights

On Wednesday, 26 March 2025, Comcast (NASDAQ: CMCSA) participated in the New Street BCG Connectivity Conference, discussing its ambitious network transformation project, Project Genesis. The company highlighted its strategic advancements and competitive positioning, though challenges remain in meeting fiber network competition. The conference underscored Comcast’s commitment to innovation and cost efficiency.

Key Takeaways

• Project Genesis is over 50% complete, aiming for 70% by year-end, enhancing network speed and reliability.
• Comcast’s network surpasses fiber providers, reaching over 64 million homes across 39 states.
• AI integration automates 99.7% of network changes, enhancing service delivery and reliability.
• The network transformation supports increased mobile traffic offloading and improved service delivery.
• Comcast leverages AI for superior fiber deployment and proactive network maintenance.

Project Genesis and Network Transformation

Comcast’s Project Genesis is a pivotal initiative aimed at transforming its cable network through virtualized edge compute architecture. Over 50% complete, the project is set to reach 70% by the end of the year, enabling multi-gigabit speeds and faster innovation.

• Midsplit technology facilitates multi-gig services with improved speed symmetry.
• DOCSIS 4.0 promises gigabit symmetrical services with incremental updates.
• Project Genesis costs less than $200 per home passed, emphasizing capital efficiency.

Competitive Positioning

Comcast’s network reaches over 64 million homes, exceeding fiber providers. The company’s technology differentiation includes seamless fiber optionality and AI-driven operations.

• AI provides real-time network visibility and disruption detection.
• Wi-Fi 7 introduction enhances mobile traffic offloading through 23 million hotspots.

Fiber Deployment and AI Impact

Comcast claims to excel in fiber deployment, using AI-powered monitoring to proactively address impairments and reduce restoration times.

• AI automates 99.7% of software changes, minimizing human error and outages.
• Future growth potential lies in AI-driven network enhancements and interactive broadband experiences.

Future Outlook

Comcast remains optimistic about its network’s competitiveness and potential for further growth. The integration of AI and advanced technologies positions the company to deliver superior services and meet increasing demand from gaming and live sports.

In conclusion, Comcast’s strategic initiatives and technological advancements were thoroughly discussed at the conference. Readers are encouraged to refer to the full transcript for a detailed account of the proceedings.

Full transcript - New Street BCG Connectivity Conference:

Unidentified speaker: So much for having me.

Unidentified speaker: Yeah. And, you know, I guess I’d I’d love to kick off right there. What makes, in in your view, Comcast’s network competitive vis a vis fiber today? Yes.

Unidentified speaker: So first and foremost, thank you for having me. It’s a pleasure being here today. Thank you for enduring all until the end of the day to listen to the main event. I appreciate that. Let’s take a step back for a second.

Okay? You know, the Comcast network passes over 64,000,000 homes. We serve 39 different states. We operate the largest gig network of the nation. Okay.

If you take all the fiber folks combined, there are less than 50,000,000 homes. And so we are already competitive and we’ve been competing with fiber for many, many years. When you look at the technology that powers our network, we’ve invested and continue to invest in this network to make it competitive and make it competitive into the long term. We have worked on the architecture that delivers our connectivity services for the past six, seven years. It’s now reaching mass scale.

This architecture is very unique in it’s building on our experience that we’ve had launching the X1 Entertainment platform. And it enabled us to disaggregate and virtualize our network, which means we can innovate at the speed of hardware and the speed of software, and innovate faster than ever before. We’re able to have seamless fiber optionality and deliver the right service to the right customer without needing to dig up and overbuild ourselves. We are able to launch gig symmetrical services across our footprint, and we talk more about that if you’d like. And we’re able to embed AI deeper than any other provider into our network that enables us a couple of things.

First, it powers the multi gig symmetrical services. The second one is it provides us with real time visibility and network disruption pattern detection all in real time, which means we’re going to be able to self heal in real time where we can and where we can’t, we’re able to resolve the network issues faster than any other provider. This network is also operating the largest Wi Fi network in the other country. And this is a perfect segue into our ability to deliver the best and fastest converged services in the home, whether it’s over WiFi, whether it’s over five gs. And we’re already doing that with innovative features like the WiFi Boost, which puts us in a position to be the only provider out there that is capable of delivering gig speeds over wired or wireless and do that completely seamlessly.

And so we feel really good about the network that we have and we continue to have.

Unidentified speaker: And so the sort of the transformation that you’ve talked about, you call Project Genesis. Where are you in the implementation of Project Genesis?

Unidentified speaker: Yeah. So Genesis is really, really exciting. It’s a true transformation of what a cable network looks like. Okay? And let’s, you know, take a step back and think about this.

A cable network was still very robust network. Okay? You know, we help more Americans than any other company educate from home, be entertained at home and shield at home during COVID. And we added 3,000,000 subscribers in our process. Right?

So we already had a really strong network. But what we’ve done now is we’ve pioneered a whole new generation of virtualized edge compute architecture that brings the absolute best connectivity as close to the customer as possible. And what that enables us to do is, first of all, it enables us to launch these multi gigabit speeds. It enables us to innovate faster than ever before. It enables us to offer the most reliable services in that context.

The architecture obstructs the wire. We could serve the same customers with the same speeds, with the same operations and telemetry and automation, whether you’re connected to coax or fiber, it doesn’t matter. We don’t need to change anything on our back end. And we’re able to do that across our footprint. So unlike our competitors that have, well, it depends on which year we installed what, we’re able to roll that out to each and every one of our 64 plus million homes.

Now Genesis is something that we’ve been working on for several years now. It’s over 50% complete in terms of the execution. And the execution itself is by phases. When you look at where we are today, we start by rolling out something called Midsplit over this virtualized architecture. And what Midsplit enables us to do is offer multi gig services first and foremost, but it also enables us to change the parameters in terms of the speed symmetry and offer a lot more symmetric speeds.

It puts all of the architecture that is necessary to have that seamless automation, to have that AI driven operations, to have the real time telemetry visibility into each of our customers’ homes, and be able to optimize that with AI that we’ve built and architected, in order to truly optimize the customer experience down to the customer’s home. I’ll give you an example. We have a platform we call Octave, which basically looks at 4,000 different data parameters across the 50 plus million devices that connect to our network. In every twenty minutes, it makes a decision on how to optimize that content delivery down to the individual customer’s home. That is rolled out nationally and that is what powers our connectivity business.

That level of sophistication is what enables Genesys to be this network transformation. And like I said, we’re over 50% complete now, we’ll be at about 70% by the end of the year. Now the next phase of Genesys is rolling out what we call DOCSIS four point zero FTX services. And what DOCSIS four enables us is over the same architecture with an electronic and a software download, we’re able to roll out multiple gigabit symmetrical services now across our footprint with an incremental step and be able to do that across our footprint. What it also enables us to do is in order to launch Dux4O, we take advantage of a new generation of edge compute devices in the nodes and in the amplifiers that have embedded AI built in there.

So think about what we’re able to do. Unlike the fiber competition, right, you’d basically have glass pipes that lead to the home and if they break, they break. For us, we have embedded AI in the network literally feet away from the customer with real time pattern detection capabilities that says what is going on with your home. And we’re able to detect that in real time and we’re able to action on that in real time. And so this is a transformation not just from a, the serviceability and the speed, etcetera, but also with what we are now able to offer in terms of reliability and in terms of scale.

And so Genesis is that transformation across our footprint and we’re very, very excited about it.

Unidentified speaker: So just to clarify, you’re 50% down on the mid split piece of it and will be 70% down on the mid split piece of it this year. And then the, the DOCSIS four point o overlay happens after you get done with the mid splits or they’re happening in

Unidentified speaker: No. No. So we’re already doing that. So we already have billions of homes connected to DOCSIS four point o today. We’ll probably add another about 10% of the company before the end of the year.

And what we’re going to be able to do is really scale from there broadly in 2026 because all the pieces are there. Now when you think about and really take a step back at, you know, what makes us different, what makes this unique, okay, is it already builds on all the pieces that we put in place from its plate and builds on top of that, number one. The second one is it is a very cost effective way of being able to transform our network, right. And so unlike the telco competitors that have to overbuild themselves and rip out all of the legacy, for us is a very capital efficient upgrade that costs a fraction of the what it would cost to overbuild with fiber and execute much, much faster than any of our competitors.

Unidentified speaker: So on the cost, I think when you were setting out on this project, you set the cost at less than $200 per home passed. Where does it come in?

Unidentified speaker: It really is, you know, on a gross level, you know, less than $200,000,000 but really when you take a step back and think about the net, right, we do capacity augments all the time, right, we invest in the network regardless. So the net cost of doing the Genesys upgrades is less than that. And this is now in scale production as we’re building this. It is incredible to see the transformation in field. I will tell you that the results that we’re seeing in terms of performance and in terms of our ability to roll this out, the automation, the AI efficiencies that we’re able to gain are truly game changers and we’re very, very happy with the results to date.

Unidentified speaker: Yes. And so when you get to 70% on Phase one, does the Phase one process slow down? And when do you get to 70% on Phase two?

Unidentified speaker: Yes. So, again, having the ability to roll out the four o step incrementally gives us an opportunity to really look at, you know, where our business priorities are and where we’re going to invest. And we see MDUs and commercial services as a huge opportunity as we’re starting to roll out this technology. And in due course in time, it will not go to 70%, it will go to 100%, right? But we’re not going to stop and we’re not going to slow down.

We’re going to keep going and add the four point zero step as we’re prioritizing where the business opportunities are.

Unidentified speaker: Got it. And then what do you need to do with the equipment in the home to make four point zero work?

Unidentified speaker: That’s what makes it so exciting. This is where the true converged Comcast experience comes in. Incrementally, we’re going to install the world most advanced gateway device, which has Wi Fi seven services, enabling customers to connect up to 300 devices in home, really take advantage of the multi gig symmetrical services with the seamless optionality of fiber and coax, and be able to offer that best converged experience in home. When you take into consideration the fact that 90% of our Xfinity Mobile customers’ data is carried over our WiFi, this is really where it comes together and it shines.

Unidentified speaker: Yes. And the process of getting there, will you sort of force migrate people onto the new gateways or that’ll happen at the We

Unidentified speaker: don’t like to see us force migrating. I think that our customers will be delighted to Force upgrade? I it’s the short answer is no. Right? I mean, you know, this will be a, a natural progression of our products and services.

We roll out gateways all the time. You know, we just you know, last year, we rolled out the, the first Wi Fi six CE gateway, and now we’re gonna add, the, the Wi Fi seven gateway. We’re very, very excited about this device. I can tell you I have it in my home, is fantastic. And I think that our customers will absolutely be delighted by the enhanced Wi Fi performance and that seamless convergence that it will offer and obviously take advantage of the new network capabilities that we’re adding.

Unidentified speaker: Got it. So I think we’ve got a really clear picture of what the transformation sort of enables within the network. What does it mean for Comcast from a P and L perspective? And how does it change the experience for end users?

Unidentified speaker: I’ll start on the first one, okay? We are very proud of the products and services that we offer today. We think that, you know, the Genesys transformation is already putting out the best connectivity services period. I haven’t even talked about, you know, how we do fiber than anyone else. You’re welcome to ask me that question.

I was teasing you. But what it enables us to do is it enables us to continue to evolve and make it even better, even faster with even lower lag, which is also critical. We’re the first operator in the world to launch new log, low lag services that are better than fiber performance and do that across the footprint. It enables us to run this AI automated operations that currently today automates over 99.7% of all software changes that we’re making on the network. Why is that important?

Well, because when you look at some of our telco competitors that are still reliant on vendor proprietary hardware that all is hand configured, it’s that operator at the end of the day that makes a mistake and causes a national outage that we’ve bypassed. And all of that sophistication really transformed what reliability is and what our quality of services are. And so very proud and very excited about that. In terms of the P and L, I have nothing else to communicate beyond the guidance we’ve already given other than that we’re executing very well to the plan that we’ve communicated and continue to execute to it.

Unidentified speaker: Got it. And, you know, the reason for ultimately doing all of this is just to be able to service the incredible growth in on in traffic that you have on your network. Mhmm. What’s driving that growth at the at the moment?

Unidentified speaker: You know, I this is gonna be my twentieth year at Comcast. Okay? And when I joined the company, the fastest cable modem speed we had was three megabits per second. Okay? And we’re working on three gigabits per second now.

And so think about that. In the twenty years that I’ve been here with the company, we’ve increased our speeds by a thousand times. Okay. And every time you think that you’ve reached the end of the Internet, the Internet, you’ll find something else. Right?

And so, you know, this was a great year. I don’t know if you noticed because New York doesn’t really have a football team, but the Philadelphia Eagles won the Super Bowl this year. And, if you look at the traffic on the Internet year over year, right, Super Bowl of last year to Super Bowl of this year, we saw 16.5% increase in traffic. Okay? When you look at the Olympics, which if you really wanted to experience the best Olympics experience, you should be an Xfinity customer, 25% of our Olympics traffic was in four k.

When you look at the number of devices that we have connected to the in home network, every year it increases. When you look at what the network has gone through just in the past five years, right, forever, the prime time peak was on Sunday at 9PM, Game of Thrones, The Walking Dead, those type of shows. Then during COVID, it transitioned to 10AM to 5PM, really driven by homeschooling and work from home. And then coming out of COVID, it shifted to Thursday night at 8PM driven by Thursday Night Football. And so when you look at the top 10 of 12 peaks on the network this year, they were all a combination of gaming and sports, live sports.

By the way, not the Tyson fight. And, that broke Netflix, not us. Right. And, what, you know, what you really look at is traffic is not abating. The tonnage delivered to the home, it was 500 gigabytes during COVID.

It’s 800 gigabytes on average. Now commercial services has increased over 140% tonnage wise, from COVID to today. And so we’re certainly not seeing that abating and we see that that is a huge competitive advantage as compared to fixed wireless and capacity constraint and down resolution and everything else that they have to do in order to manage their capacity.

Unidentified speaker: So I’m glad you, brought up enterprise. How’s this new network enabling you to go after the enterprise opportunity?

Unidentified speaker: So this is something that excites me tremendously, right, because being able to deliver commercial services on our network is a huge opportunity for us because at the end of the day it improves everything. The burden, the necessity to make sure that the reliability is there not just for, our residential customers but for commercial customers and now at a different level, is something that ups our game entirely. They benefit tremendously from the increase in speed symmetry that we’re able to offer with Project Genesis. They benefit tremendously from our ability to drive the new reliability into the network. And as you think about the DOCSIS four point zero rollout and what we’re able to do for business services, I’m super excited with what’s to come.

Last year, end of last year, we launched a new exciting product we call Dedicated Internet, which basically enables us to offer Ethernet services to businesses over coaxial fiber with the same SLA, with the same performance, with the same speed and same delivery only much, much faster, right? When you look at how many months it takes to construct fiber in some markets versus, oh, I could schedule you on Monday. And that’s really the transformation that this network investment and Project Genesis enables us to bring to CB.

Unidentified speaker: Got it. And you mentioned a moment ago that you’ve got the largest Wi Fi network in the country. How does the network transformation impact your mobile business?

Unidentified speaker: It only makes it better. Right? It only makes it more converged because those 23,000,000, Wi Fi hotspots that we have is how many of our customers get to experience this network. Right? This is how we are able to differentiate and bring that convergence between XM and the Wi Fi experience.

I talked about the fact that 90% of the traffic, mobile traffic is offloaded to our Wi Fi. The remaining 10, we have a great MVNO relationship with Verizon. And, you know, every day, we have an opportunity to make that even better, reliant on Project Genesis and the new gateway devices and so on and so forth. And so I think we have a very exciting opportunity to deliver and continue to deliver the most converged, most advanced and fastest wireless services.

Unidentified speaker: And the with the benefits you get with Wi Fi seven, does it obviate the need to deploy CBRS and shrink that 10% down further?

Unidentified speaker: Yes. So when you really think about, you know, we are obviously deployed C virus in several of our markets. We’re very pleased with the results to date, but we’re also very, very pleased with the performance on our Wi Fi network. And so we ultimately optimize to the performance. If we decide to expand the Seaberry’s deployment, it would be within our guidance.

It’s very capital efficiency. It is not going to be a new set of investments.

Unidentified speaker: Got it. But the is would it bring anything, from a product perspective that you can’t get with Wi Fi seven?

Unidentified speaker: Not really. You know, the, the the coverage and when you see where the offloading opportunities are, which are, you know, kind of those dense urban centers with Wi Fi seven coverage, you know, that’s gonna be pretty pretty robust.

Unidentified speaker: And does Wi Fi seven increase the ability to offload from Wi Fi six and what came before?

Unidentified speaker: We really think about, you know, what what are the incremental benefits of Wi Fi seven, speed, performance, reach, etcetera. So the short answer is

Unidentified speaker: yes, of course. Mostly as a function of the increased reach.

Unidentified speaker: Well, not only that and also the function of how many devices you can have connected and so on and so forth. And so it’s just the next progression that we’re going to be able to leverage as part of our offload efforts.

Unidentified speaker: So you said a moment ago that you deliver fiber in a different way from all of your competitors.

Unidentified speaker: You have

Unidentified speaker: to tell us how you do it.

Unidentified speaker: Totally. So we really do fiber better than anyone else. And we build fiber all the time. In fact, our network is expanding at the fastest rate in our customer in our company’s history, okay, as we continue to grow the network. And as we continue to grow the network, we take advantage of a lot of optic and fiber innovation that we Comcast have led for the industry.

And let me explain. I talked about earlier how, you know, if there’s a fiber disruption in one of our competitors, they’re going to need to wake up a technician and go out to the field and use a device that basically shoots light down the fiber to try and locate where the fiber cut is. But that’s not good enough because it doesn’t give you a precise location. So you have to drive to the other side of that and shoot it again. And several hours later, you’re gonna find where the cut is and identify it versus what we’re able to do with DOCSIS four point zero with the embedded AI, which to pinpoint on a map exactly where the interference is because it sits literally feet away from the customer.

We took that same concept now into fiber and we built a device which, you know, we pioneered that with embedded AI is constantly monitoring all of our hundreds of thousands of miles of fiber nationwide and is able to pick up and detect a multitude of any fiber impairments that we see. It doesn’t have to be a cut. It could be just a degradation of performance. It could be, you know, any type of intermittent performance, etcetera. And it automatically pinpoints on a map exactly where that fiber location is and is now also tied into our local operations team where it automatically dispatches the fiber restoration crews to that location.

That’s not PowerPoint. This is launched nationally. Now when you take a step back and say, well, how does it make a difference to the customer? Think about storm restoration as an example. You know, we got hit by three major hurricanes this year.

K? One in Houston and two in Florida. They were massive. The the two in Florida hit, you know, within ten days of each other. And, you know, what we’re able to do is with AI managing this, really direct and prioritize what our storm restoration activities will be because we could see where there’s commercial power on our network.

And so if commercial power got restored and fiber is cut, well, then let’s get the fiber cut information that we have based on the monitoring that I mentioned and get the customers restored. If there’s no commercial power, restoring fiber is not going to do anything. Right? And so being able to do that enabled us to reduce our restoration time literally by days as compared to our competitors, and why we do fiber better than anyone else.

Unidentified speaker: So you’ve given us a lot of insight into how AI is driving improvements in the way that you build the network, operate the network. Is it also starting to drive growth in traffic on the network? And if not yet, is that something you see coming at some point?

Unidentified speaker: That is such a great question. So the short answer is not really yet, because it’s making me textural right now. Right? And so, you know, while you see the number of subscribers going to chat, OpenAI or any of those because Google is embedding it and, you know, any any of those services, copilots are there, but it’s mainly textural today. Right.

But the world of avatars is coming, right. And you kind of asked me earlier about, you know, do you believe that network growth will continue. And I think that that will be a fascinating universe to see how that impacts the network. I think it’s TBD. I think it’s inevitable.

I think that the world where you talk to Siri and Siri doesn’t look back at you, probably not going to take long.

Unidentified speaker: Yes. We’re all going to be living in the movie Her.

Unidentified speaker: Yeah. But but I see that as, you know, such an exciting opportunity because, you know, think about that. At the end of the day, what you’re seeing is kind of the next phase of interacting with the broadband services, and bring it on. Right? We are building a network that is going to be able to take the most advantage of it that is AI at its core and its edge, and is able to truly optimize, you know, that experience, because of the latency, the low lag, because of the speed and because of the seamless converged performance.

And so I’m very, very excited with what’s to come.

Unidentified speaker: Last time I was down at your offices, you were showing this node that has fiber coming out of one side and coax coming out of the other. And it really sort of provided a picture of the flexibility of the new network, your ability to provide fiber on demand. What’s the uptake on the on demand side of the fiber bin?

Unidentified speaker: So the nice thing about the architecture, just for the benefits of everyone, when I say seamless fiber optionality, there is an edge compute device that we put within a few hundred feet away from the customer. It’s called a node. Okay. It’s, you know, a hunk of aluminum with compute inside that’s built to survive Phoenix in gen in Phoenix in August and Minneapolis in January and everything in between. Okay?

And that’s what, you know, makes the services so unique and it offers seamless capability to output multiple gigabit symmetrical services over clocks or fiber. I talked earlier about commercial businesses opportunity, right, and how we’re able to connect, you know, businesses faster. And this is the type of services that lend themselves really well, right? And so this is a service that is rolled out nationally. It rolls out with Project Genesis.

And when it talked about where our opportunities lie, that’s a perfect example.

Unidentified speaker: Got it. I could talk to you all afternoon about these topics. We love the passion that you bring to discussions about networks.

Unidentified speaker: I think that, you know, it’s very exciting time for us at Comcast, because all the investment that we’ve made up until now, what Project Genesis offers to our customers, the ability to bring not just speed, but truly a differentiated next generation connectivity experience to each and every one of our 64 plus million homes and growing is a huge opportunity for us to redefine what broadband experience is, what converge experiences are, and we’re just getting started. We have so much to come.

Unidentified speaker: So I mean, I think you’ve made a very eloquent case for this network not being something that needs to catch up to fiber or is inferior to fiber, may even be superior to fiber in the way that you’ve articulated it, which I think is a perspective that this audience won’t have heard before. This is, you know, an unfair question for you as the network guy, but you’re building it. Do you think the, the message of the capabilities of the network, and its competitiveness is getting out there enough? Do you think this is being effectively marketed?

Unidentified speaker: So, look, take us back for a second and and, you know, keep one big number in mind. 99 of our network is already fiber.

Unidentified speaker: Yeah.

Unidentified speaker: Okay? So, you know, these catchwords around your fiber versus coax, it’s, you know, it’s meaningless if the technology behind it, right, makes it meaningless. And that’s what we’ve done. Right? And so that seamlessness of the connectivity that obstructs the wire from the technology, from the reliability, from the speed, from the low lag, from the AI operations, that’s what we’re proud of and that’s what we’re doing and that’s what we’re delivering.

And so, you know, when I look at, you know, the dynamics out there and, you know, what the perceptions are, you know, there’s a lot of people out there right now that, you know, think that they could build a network. Okay? It is a whole other thing to operate a 64 plus million home network across 39 different states, and do it at the level and the sophistication and the innovation that we’re able to do. And I’m really proud of that. I’m proud of my team.

I’m proud of the incredible team members that we have that are so committed and dedicated to deliver those, you know, best services. And I think that our results will speak for themselves. We don’t need to market this at any other. Our results speak for themselves.

Unidentified speaker: Now this has been a great discussion. I really appreciate your insights this afternoon. Thank you.

Unidentified speaker: Thank you so much. Thank you for having me.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.