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CNH Industrial reported a challenging second quarter of 2025, with consolidated revenues falling by 14% to $4.7 billion, driven largely by a decline in its agricultural segment. Despite the downturn, the company remains optimistic about future prospects, reaffirming its full-year net sales and EBIT margin guidance. The stock showed a slight decline in pre-market trading, down 0.38% to $10.58, following the earnings announcement.
Key Takeaways
- Q2 2025 consolidated revenues declined by 14% to $4.7 billion.
- Agricultural segment sales fell by 17%, with North America down 36%.
- CNH Industrial reaffirmed its full-year net sales and EBIT margin guidance.
- The company is launching new mid-range tractors in November.
- Free cash flow from industrial activities was $451 million.
Company Performance
CNH Industrial faced a tough second quarter, with significant declines in its key segments. The agricultural segment, in particular, saw a 17% drop in sales, with North America experiencing a sharp 36% decline. Despite these challenges, the company is focusing on strategic initiatives, including new product launches and partnerships to drive future growth.
Financial Highlights
- Revenue: $4.7 billion, down 14% year-over-year.
- Earnings per share: $0.17, down from $0.35 in the previous year.
- Industrial adjusted EBIT: $224 million, a 55% decrease year-over-year.
- Free cash flow from industrial activities: $451 million.
Outlook & Guidance
CNH Industrial remains committed to its full-year net sales and EBIT margin targets, anticipating that 2025 will be the market trough. The company expects production to align with retail demand by year-end and is optimistic about positive pricing for the full year. Upcoming product launches, such as new mid-range tractors, and strategic initiatives like the partnership with Starlink for satellite-based connectivity, are expected to bolster future performance.
Executive Commentary
CEO Garrett Marks emphasized the company’s long-term strategy, stating, "We manage daily, we report quarterly, and position CNH Industrial for the next decade." CFO Jim Nicholas highlighted the company’s focus on quality, declaring, "Quality is job one." Marks also reassured investors of the company’s commitment, saying, "We are in this for the long term."
Risks and Challenges
- Continued decline in agricultural and construction industry volumes, projected to be down 10% in 2025.
- Regional market variations, with North America showing significant declines.
- Need for strategic sourcing and cost discipline to manage production and inventory.
- Potential impacts of tariffs and global trade tensions on supply chains.
- Maintaining market share amid intense competition in key regions.
CNH Industrial’s second quarter of 2025 reflects significant challenges, but the company’s strategic initiatives and reaffirmed guidance suggest a cautious optimism for recovery and growth in the coming quarters.
Full transcript - CNH Industrial NV (CNH) Q2 2025:
Julieann, Conference Call Operator: Good morning and welcome to the CNH Industrial 2025 Second Quarter Results Conference call. All lines have been placed on mute to prevent any background noise. After the speaker’s remarks, we will conduct a question and answer session. To ask a question, you’ll need to press STAR followed by the number one on your telephone keypad. To withdraw your question, please press STAR one again. As a reminder, this conference is being recorded. I will now turn the call over to Jason Omerza, Vice President of Investor Relations.
Jim Nicholas, CFO, CNH Industrial: Thank you, Julieann, and good morning, everyone. We would like to welcome you to the webcast and conference call for CNH Industrial’s second quarter results for the period ending June 30, 2025. This live webcast is copyrighted by CNH Industrial, and any recording, transmission, or other use of any portion of it without the express written consent of CNH Industrial is strictly prohibited. Hosting today’s call are CNH Industrial CEO Garrett Marks and CFO Jim Nicholas, who joined CNH Industrial in April. They will reference the material available for download from our website. Please note that any forward-looking statements that we make during today’s call are subject to the risks and uncertainties mentioned in the Safe Harbor Statement included in the presentation material.
Additional information pertaining to factors that could cause actual results to differ materially is contained in the company’s most recent annual report on Form 10-K, as well as other periodic reports and filings with the U.S. Securities and Exchange Commission. Our presentation includes certain non-GAAP financial measures. Additional information, including reconciliations to the most directly comparable U.S. GAAP financial measures, is included in the presentation material. I will now turn the call over to Garrett.
Garrett Marks, CEO, CNH Industrial: Thank you, Jason, and good morning to everyone joining the call. In line with expectations, market conditions in the quarter remained soft, consistent with our decision to under produce to the retail demand. We went through a financially muted quarter by design while reducing our channel inventories. Given the ongoing complexity and uncertainty in the macroeconomic environment, forecasting remains a careful scenario play. That’s true for farmers and that’s true for CNH Industrial. Underlying the current market are some soft commodity prices, relatively high key commodity stock levels, and uncertain end markets, particularly for U.S. farm production, which all make it difficult for farmers to buy equipment above their immediate replacement demand. Changing trade dynamics adds an additional layer of uncertainties and scenarios, which we carefully observe and reflect in our decisions.
As such, we continue to work closely with our prepared and informed dealer network, keeping production very low to help reduce CNH Industrial dealer inventories and clear aged inventories while defending market share. Overall industrial production hours were down 12% year over year in the quarter, with 12% down in ag and 15% down in construction. We are making good use of the down days and slow production pace to review our processes and take decisive actions to improve our manufacturing quality and consistency. Our ag dealers continue to make progress in reducing their inventory with another $200 million plus reduction in the quarter. While the pace of reductions was in line with our expectations in several territories, it slowed down in EMEA, in part because of increased dealer and customer orders, especially in Eastern Europe, that we were able to fulfill through our own company inventory.
We remain aligned with our global dealer base and are on track to achieve our target levels of newly built machine inventory by year end, and we expect to produce in line with retail demand sometime in the second half and into 2026. As during the last two quarters, we continue to deploy targeted commercial actions on aged ag inventory as well as on used machines. We are encouraged by the reductions we have seen in used inventory not only at our own ag dealers but across the industry. We are focused on clearing the yards to create space for the model year 2026 machines to come. Additionally, we remain relentlessly focused on driving operational excellence across the company, advancing cutting-edge technologies, and deepening the execution of our cost-saving initiatives with a great deal of discipline.
Both price and costs were favorable in the agriculture and construction segment in the quarter. We do not, however, expect that this will necessarily continue in Q3 and Q4 as it depends on how and when the U.S. tariffs and potential retaliations will impact our industry. We took certain moderate pricing actions, but we don’t know if we have covered the full tariff impact until we know the final trade agreements by country. In May, we announced a new collaboration agreement with Starlink, providing super-fast and cost-efficient connectivity in all remote areas for our farmers, and I’ll touch on that a bit more in a moment. Finally, on May 8th, we held our Investor Day 2025 where we detailed our new strategic business plan. The feedback on our down-to-earth strategy that we outlined has been pretty positive.
We presented a no-nonsense approach to delivering leading products to our farmers and builders while growing our margins. Everything we presented is within our control and will be delivered as we focus on our homework. As I like to say, we appreciate your thoughtful engagement and continued confidence around the long-term priorities that we laid out, and of course, we will come back to you regularly with quarterly highlights and probably annually reporting back on our progress. With that, let’s turn to the numbers. Q2 results reflect the expected and guided market headwinds and our conscious and painful decision to keep production low. I would like to send out a huge thanks to all our teams across our sites for turning the slow pace into an opportunity to rework our operations for the next phase.
We are taking deliberate and disciplined actions to navigate the current market conditions while simultaneously positioning the business for the next cycle, upturn, and long-term success. As Jim and I have stressed many times, we manage daily, we report quarterly, and position CNH Industrial for the next decade even if it requires interventions in our operations and investments in our technologies that impact our reported financial returns in the near term. We are in this for the long term. Consolidated revenues for the quarter were down 14% at $4.7 billion. Our ag segment sales were down 17%, and ag North America was down 36%. North America has the highest industry profit pool in the world for agricultural equipment and historically that is where CNH Industrial has derived the highest share of its aggressive sales.
The lower North American industry retail demand, down 37% for high horsepower tractors and down 23% for combines, and our dealer destocking efforts in the region have had very negative geographic mix effects on our results and decremental margins. Industrial adjusted EBIT was $224 million, down 55% compared to last year, and EPS for the quarter was 17%. At our recent investor day, we outlined our path to 2030 and how we are breaking new ground in iron and tech while expanding our mid cycle margins. As part of that, we highlighted five key strategic pillars: expanding product leadership, advancing our iron and tech integration, driving commercial excellence, operational excellence, and quality. As a mindset, today I would like to draw your attention to an iron and tech advancement that was announced after the investor day was held.
On May 15, we announced that CNH Industrial had reached an agreement to offer Starlink’s satellite-based connectivity on Case IH and New Holland machines wherever Starlink service is available around the world. This connectivity option, which will be available both as factory fit as well as retrofit, is a great alternative for farmers where cellular connections may be weak or unreliable. With its seamless integration into field ops, Starlink will help farmers stay connected and enhance their productivity. We remain deeply committed to innovating with a farmer first and soil health mindset, and this is just the latest in a long line of innovations that deliver meaningful value to those we serve. Starlink is just one example of how we are advancing the integration of iron and tech at CNH Industrial.
Our efforts to bring more of our tech in house give us greater control over these very sophisticated solutions that we are delivering to farmers, which they can get both on a factory fit and a retrofit basis. At Agritechnica in November, you will experience our renewed pace and determination in this field, including our attention to soil health as the farmer’s key asset. From here, we will deliver several updates and upgrades to our onboard and offboard digital technology every year, advancing our offering at a pace we could not have done before launching FieldOps. A huge shout out to our precision and tech teams who work tirelessly on getting the next stack of code ready for our farmers. With that, I will now turn the call over to Jim to take us through the details of our financial results.
Jim Nicholas, CFO, CNH Industrial: Thank you, Garrett, and good morning, everyone. Second quarter industrial net sales were down 16% year over year to $4 billion. This decline was mainly due to lower shipment volumes on lower industry demand, compounded by reduced dealer inventory requirements. Year over year, adjusted net income decreased by about half, with adjusted diluted earnings per share down from $0.35 to $0.17. Q2 free cash flow from industrial activities was $451 million, significantly better compared to Q2 of 2024 as improvements in working capital more than offset the lower industrial EBIT. In agriculture, Q2 sales were $3.2 billion, decreasing 17% year over year, and as Garrett mentioned, that includes a 36% decrease in our higher margin North American region. To put that in perspective, the North American sales decline represents over 90% of the total decline in ag sales.
The trend was mostly driven by lower shipments due to continued industry demand weakness and the network destocking. The exception to this dynamic was in EMEA where, as Garrett mentioned, dealer orders in the quarter were higher. Second quarter gross margin was 21.8%, down from 24.4% in Q2 2024, affected by the lower production volumes and the very unfavorable geographic mix, partially offset by purchasing efficiencies and lower warranty expenses. Pricing was a bit better than neutral in the quarter. As we continue our incentives for our dealers to retail aged and used inventories, full year pricing is still forecasted to be positive, especially as we start to see some benefit from the price adjustments that were effective on new orders after May 1. Production costs were favorable even though production hours were down 12%.
As we didn’t repeat some of the warranty adjustments from last year, we still expect to see improvements in warranty expenses on a full year basis. It’s also important to note that most of the units sold in the quarter were not yet heavily impacted by additional tariff costs. Those impacts will come more in the second half as that tariff-impacted inventory flows through our production system. Q2 R&D and SG&A expenses were lower year over year, reflecting our ongoing efforts to improve our cost base. As a reminder, SG&A will start to grow on a year over year basis starting in the third quarter when we lap the variable compensation accrual adjustments that we made last year. Foreign exchange impacts were $6 million negative in the quarter, and the remainder of other is mainly lower profits from our Turkish JV.
Adjusted EBIT margin for agriculture was 8.1%, a sequential improvement from the 5.4% recorded in Q1 2020. Moving on to construction, second quarter net sales were $773 million, down 13% year over year, driven by lower shipment volumes, mostly in North America. Gross margin for the quarter was 15.7%, down from 16.5% in Q2 2024, mostly driven by the lower volumes. We recorded positive pricing and product cost year over year, which more than offset the FX headwind. Second quarter adjusted EBIT margin was 4.5% for financial services. Second quarter net income was $87 million. The year over year decrease was mainly driven by higher risk costs in Brazil. That was partially offset by margin improvement in North America and EMEA and by favorable volumes in all regions except EMEA.
Retail originations in the first quarter were $2.7 billion, slightly down from last year but flat on a constant currency basis, reflecting higher penetration rates in a lower equipment sales environment. The managed portfolio ended the quarter at nearly $29 billion. There was always a seasonal increase in delinquencies in Q2, as certain annual payments in Brazil are due in the month of May. The increase we see in Q2 2025 is partially explainable by seasonality, but the remaining increase is a result of the cyclical downturn and did merit an increase in our risk reserves. At our Investor Day, we reaffirmed our capital allocation priorities of continuing to reinvest in our business while maintaining a healthy balance sheet. Our strategy is centered on a disciplined approach that supports both long term growth and shareholder value, striking the right balance between reinvestment and capital returns.
As such, during the quarter we paid approximately $320 million for our annual dividend. At our annual shareholder meeting in May, shareholders reapproved and extended our share buyback authorization, and we are continuing to operate under the $500 million program that the Board approved last year. Before I turn the call back over to Garrett, I want to review our exchange rate and tariff impact assumptions for the second half of the year. First on foreign exchange, we have seen the euro strengthen against the U.S. Dollar steadily since the beginning of the year. We now forecast the foreign currency translation impact on net sales to be -1% versus our previous assumption of -3%. The currency translation effect on our top line is different than on our bottom line.
Approximately 15% of our overall industrial sales are transacted in euro and when those euro sales are translated into the now weaker dollar, they appear larger in nominal terms. However, the profits from those sales don’t look materially different as the cost base for those products is also predominantly euro denominated. While this natural hedge protects us against extreme exchange related profit fluctuations, it can be a little deceptive when comparing the top line and bottom line impacts. This quarter, margins compressed slightly when the top line grew without a corresponding bottom line benefit from a foreign exchange impact. The overall negative translation effect on net sales is coming from other areas. Brazil, Australia, and Canada for example. Now let’s turn to tariffs. Last quarter we outlined for you our tariff exposure on U.S. sales and we reviewed what tariff assumptions were baked into our guidance.
We’ve updated our tariff assumptions where specific agreements were reached as of July 31. We are monitoring countries such as India and Brazil that have a risk based on recent comments by the U.S. Administration. On a net basis, the overall assumed tariff impact is roughly in line with the midpoint of our prior guidance. While tariffs on Chinese goods came down, steel and aluminum tariffs were doubled from 25% to 50%. While CNH Industrial procures about 95% of its direct steel needs from domestic sources, domestic steel prices have risen along with the increase in tariffs. Steel futures have increased about 30% since the beginning of the year. While we work with our suppliers to lock in our direct steel prices, a tier 2 supplier may have steel content that can impact our sourcing costs.
We are still calculating the 2025 impact on our business from tariffs imposed on U.S. imports of copper and potentially on semiconductor chips. This will depend on the current inventory levels at our suppliers and we will work closely with them to mitigate as much of the impact as possible. Also, as they are unknown at this point, we have not included any potential retaliatory actions by other countries. As mentioned at our investor day, we continue to actively manage the impact of tariffs through a combination of strategic sourcing, pricing actions, and operational efficiencies. With that update, I will turn it back to Garrett.
Garrett Marks, CEO, CNH Industrial: Thank you, Jim. Now, let’s review our latest outlook for agriculture in 2025. Overall, our global industry forecast is similar to our prior outlook, down around 10% from 2024. We still expect 2025 to represent a trough level of global market demand. We are reaffirming our net sales and EBIT margin guidance. As Jim mentioned earlier, our top line foreign exchange translation impact is less negative than previously expected. Full year pricing is expected to be positive despite the need for additional targeted incentives to help continue the dealer’s new and used unit destocking efforts. Q3 production slots are full and Q4 slots are half full at this point, which is typical for this time of the year. In North America, Q4 slots are already nearly full for some products. We just opened up for model year 2026 orders about a month ago and those begin shipping in Q4.
At this point, we do not have enough information to make any prediction on 2026 demand levels. It is understandable that farmers in North and South America are waiting to see how a new universe of global trade deals will unfold, eventually allowing projections of commodity stock levels and plans for seeding and planting in the 2026 season. We are staying very close to our farmers to be ready to support our world-class machines now with a converged tech stack of onboard and offboard solutions. Whereas our top line may skew a little above the midpoint of the guidance due to the less negative currency translation, the EBIT margin may skew a little below the midpoint as we absorb more tariff exposure than originally expected. The months of August and September should bring more clarity to our projections.
In construction, overall industry volumes are expected to be down about 10% from 2024, especially due to our heavy exposure to the North American market. As a reminder, the construction industry tends to be more tied to GDP growth than agriculture is. As with agriculture, we are also reaffirming our prior guidance for construction sales and EBIT margin. Q3 production slots are full and Q4 slots are half full at this point, which is what we typically see. Similar to agriculture, we don’t have enough information on 2026 orders at this point to draw any conclusions about demand levels next year. As we have reaffirmed the guidance for the two industrial segments, we are also reaffirming the combined guidance for industrial activities.
Our free cash flow will likely be closer to the upper end of the range as we expect the favorable working capital management we have experienced in the first half to be maintained in the second half. We are also reaffirming our EPS guidance at the prior range of $0.50 to $0.70. Let’s finish with a look at our priorities for the remainder of the year. We continue to navigate the regional demand trends and to ensure that we are responsive to ongoing shifts in the market, especially as we are dealing with the rapidly changing trade environment. We are working very closely with our supplier partners to ensure we can procure our parts from the best locations for our global manufacturing footprint at better terms and conditions.
We remain committed to driving operational efficiency by focusing on process improvements at our manufacturing plant and strategic sourcing to unlock more value. On that point, we are really encouraged by the momentum that we are seeing in our business in India. We have been investing in the region not just for the market share improvements that we have enjoyed, but also because it is a great hub for engineering, sourcing, and exporting into other regions. Our presence in India is increasingly important to CNH Industrial. Our global production levels will remain intentionally lower while we adjust for some rebounds we see in some segments and regions, and we have a clear path to our dealer inventory target levels for both ag and construction.
By 2026, we will have aligned our production levels to the retail demand, and reaching our targeted dealer inventory levels first will set us up for traction and wholesale momentum in 2023. Otherwise, we continue with the relentless focus on our homework and executing the strategy that we presented to you in May. Delivering high quality products and services to our farmers and builders is of paramount importance to us. Capturing efficiencies in our operations and upgrades in our overall quality drive us to our margin goals. We continue to invest in leading iron and tech development, and we are excited to showcase latest to you at the Agritechnica show. That concludes our prepared remarks and we are ready for the Q and A.
Julieann, Conference Call Operator: Thank you. We will now begin the question and answer session of the call. To ask a question, you’ll need to press STAR followed by one on your telephone keypad to allow time for as many participants as possible. Please limit yourself to one question and then return to the queue for any follow ups. Thank you. We’ll take our first question from Angel Castillo from Morgan Stanley. Please go ahead. Your line is open.
Garrett Marks, CEO, CNH Industrial: Good morning. Thanks for taking my question. Just wanted to touch here a little bit more on the production levels and the inventory, what you’re seeing in the market. If I have it correctly, I think you had previously indicated last quarter that you maybe had like $900 million, I think, left of kind of too much inventory in ag, and it looks like you might have reduced that by another kind of $200 million. Maybe can you just, one, is that correct? And how should we think about how much product is left in which specific kind of product lines and regions? What gives you confidence in being able to achieve retail sales type of production by the end of the year? Thanks for the question. Yes, we were about $1 billion too high.
That is always obviously relative to our forecast of the rolling next 12 month sales, and as that improves, obviously our overstocking might be overstated. Yes, if you take the $1 billion we had, we have reduced another $200 million from that level, and we are continuing towards this path towards the end of this year. That is overall very much what we want to see. We push in parallel, obviously, the used machines, which is a point of attention for all OEMs in the market as well. We have tailored programs for our dealers to help them sell out those units as well, including our financial services partner in our financial services business. Areas where we have, let’s say, higher stock levels are, for example, in North America.
When it comes to the small machines, like the small tractors, some of the medium tractors, in here it’s important to bear in mind that these machines are imported, and we have longer supply chains, and we took cautious actions, obviously, to keep a certain amount of stock in the region in light of uncertainties in global trade and tariffs. While these levels on smaller machines in North America are elevated, I’m not too concerned about those in light of the current situation around tariffs and restart of global supply chains. In South America, we are, let’s say, pretty much where we want to be. In Europe, we work through, particularly on the used side, some of that stock.
Also, here we are getting ready for the launch of our new brand new short wheelbase generation, which is the lower end of the mid range tractors, and the launch of the top end of our long wheelbase tractors, which is the high end of the mid range. Those launches require obviously decent dealer stocks, space in the dealer stocks. Also, here we see ourselves on a pretty good path on the sellout and hitting our targets by year end. As we had in our prepared remarks, we saw some markets in Europe with an increasing retail speed, markets like Poland or Germany. Those markets have accelerated, and we had to intervene with the destocking efforts and backfill those orders with our company inventory. Overall, pretty well on track with what we said at the beginning of the year.
Julieann, Conference Call Operator: Our next question comes from Kyle Menges from Citigroup. Please go ahead. Your line is open.
Jim Nicholas, CFO, CNH Industrial: Morning.
Garrett Marks, CEO, CNH Industrial: Thanks for taking the question. Understand you’re not quite ready to comment on 2026 yet, but I mean your order books have been open for now a month. We just want to hear some of the color on what you’re seeing so far in the order books, how they’re trending in the month or so that they’ve been open. Thank you. Thanks, Kyle. I think the level of 2026, we expect the trough to be 2025 and at this point I have no reason to believe that this isn’t the case. Trough is 2025 and with 2026 I think there are a couple of boundary conditions and circumstances that need to happen in order to give us more certainty. First and foremost, obviously the tariffs. I think the big beautiful bill is very helpful for North America.
There are some elements in there that will for sure mid long term drive demand, but not short term. That’s my view at this point. When these bills come out in the U.S. usually farmers use the financial benefits to have their own balance sheets first before engaging in new equipment purchases. I think the actions that we think beautiful bill and other support actions will certainly pose positive elements for next year, but not for 2025. That’s another positive. I would say uncertainty remains around tariffs as I mentioned and we need to see what that means. However, I think with the early signs in EMEA of Europe in particular, Africa, Middle East has been very good for us anyway and we are participating with very high market shares there. Africa, Middle East, I mean.
For Europe I think there are early signs and we’ll see where this is going to take us in 2026. It’s fair also in that region to conclude this is definitely the trough in 2025 for Europe and 2026 should show signs of more life on the retail side. In South America, that’s a market we are ready to go. I think we have our inventories at levels where we want them to be. We have a great engaged dealer network. We have a full line renewed, full line of products locally made ready for farmers. What’s now missing sort of is certainty. There is this question around the tariffs and the retaliation from Brazil towards the U.S. with 50% that’s not confirmed, but it’s obviously in discussion.
There is the other conversation that hasn’t yet really revealed much detail, and that is the trade deal between China and the U.S. We have recently observed on our side that China has removed some 600 exemptions for tariff reductions from their import policy. That could go both ways. This could mean that there will be a trade deal between China and the U.S. coming soon, also including commodities. It could also mean that this is not anymore possible for the U.S. to import commodities to China. We don’t know really how that will play. Both have obvious impact on the Brazilian farmers, who will improve, I think, their financial health next year and who will continue to purchase, maybe at higher levels also next year, their machines. We need these certainties, particularly Brazil-U.S. and China-U.S. when it comes to commodity imports and exports.
That is what we need to know to better forecast. Net, net, I think 2026, with production equaling retail pace towards the end of this year, as we forecasted already at the beginning of this year, once we are there, obviously even in a flat market, we will increase production pace and with that wholesale. That should be a positive, helpful momentum for our own revenues. That is what we expect. That is what you expect. This is still part of our plan as we are looking into 2026.
Julieann, Conference Call Operator: Our next question comes from Jamie Cook from Truist Securities. Please go ahead. Your line is open. Hi, good morning. Thanks for the question. I guess, Garrett, I just wanted to build on the latter part of your answer, understanding we can’t forecast what the markets can do. Can you talk to the different levers that you think CNH can pull to grow earnings in 2026, besides producing and starting to ramp production, maybe the cost savings if you could quantify quality, some of those things. I guess my second question, I think the market’s very interested in how you’re dealing with pricing. It sounds like you want to price positive in 2026, any color that you can provide on strategy and how to think about pricing by region. Thank you.
Garrett Marks, CEO, CNH Industrial: Thanks for the question. Look, pricing will be positive for the full year, for entire year. We have obviously at its top, it’s usually happening for the Q4 production, which is the model year 2026. Now we have increased pricing mainly driven by higher value, functionality, content, but also for commercial imperatives, one of which is tariffs. With that, we have increased pricing for the model year 2026. Part of it is going to cover the tariff impact, of course, but we are always working on three ends, countering tariffs. One is pricing. The second is obviously we work with our suppliers through their pressures and there is a sharing involved and we are doing that. The third is we are quite focused on cost discipline and cost reductions in our own value chain, of which, as I mentioned already, the sourcing part is clearly one, quality is another one.
I’m happy to report out that our total year-to-date quality expenses are significantly below last year’s quality expenses and we continue to see a positive trend in this regard. A lot of self help. Pricing is always, there’s always two elements. One is basically the boilerplate list price that you put out there and then the second element is always the discount levels that you then apply in order to manage through the individual deals that are out there in the market, particularly when it comes to larger quantities of machines. That differs obviously by region.
As I mentioned before, we see some countries in Europe with positive signs in retail and that is obviously always the opportunity to materialize pricing when demand picks up, while in markets that are rather going sideways, like in this case the United States or North America in total, there is still pricing possible, but it’s more muted by in the end the demand and also competitive behaviors by every player in our industry. We feel reasonably well positioned as we enter into 2026. We have all levers in our hands, most notably cost, quality, sourcing. Jim alluded also to elements around structure cost in CNH Industrial. Pricing in the end is two elements, headline and discount. The net of those is very much determined in the markets where we play.
Yet as we also alluded to in the last quarter calls, every player in our industry is significantly impacted by some versions and some combinations of tariffs, whether this is in construction or this is in agriculture, and this is driving pricing for our machines in the industry eventually as the market is picking up again, even more so.
Julieann, Conference Call Operator: Our next question comes from Tim Thain from Raymond James. Please go ahead. Your line is open.
Jim Nicholas, CFO, CNH Industrial: Yeah, great, thank you. Good morning. I just had a question on this notion of channel inventory and your production relative to retail. I’m sure this chart can be misread in a bunch of different ways given the different size ranges and geographies, etc. Just looking at the trend on Slide 19 in terms of the tractor production versus retail, I guess with that being a big area of focus, why aren’t we seeing more of a divergence there in terms of production relative to that retail? Maybe that’s different horsepower ranges.
Garrett Marks, CEO, CNH Industrial: That get included in this, just given the focus on.
Jim Nicholas, CFO, CNH Industrial: Tractor inventories globally and trying to work those down, I’m curious why we’re not seeing more of a divergent.
Garrett Marks, CEO, CNH Industrial: Yeah, thank you. You’re already spot on. Thanks for the question. You’re already spot on with your point on mix basically because what we’re doing here is units and the value would be quite different because, I mean, in the very high horsepower tractors we are underproducing because this is mainly large cash crop North America, same for combines. We count them all with one. Yes, every machine is counted with one entity. I think if we had these lines and we had these lines, but, you know, for value this would look different. If you split it out across regions, obviously that looks different. For example, when we entered now the second half in 2025 for Europe, we are restocking on, for example, some combine lines in light of what the season will bring and what we see in the market. That is enough.
While in Latin America, in order to further deplete the inventory that we have, we have underproduced retail pace there in terms of combines. For us this is not just a number, it’s just not a line on units. This is what we report back to you, but the color is we are making good progress in the regions in the respective product lines and the reason why, for example, your tractors and retail and production is pretty much on the same spot. This is units, not value, and it’s very different by region and where the regions start pulling actually production is above retail.
Julieann, Conference Call Operator: Our next question comes from Kristen Owen from Oppenheimer & Co. Please go ahead, your line is open. Hi, good morning. Thank you for taking the question. Just wanted to follow up on some of your European comments because they do strike me as interesting, particularly in light of your adjusted tracker outlook for the industry. Maybe just help understand where you’re seeing green shoots. Is there something that’s specifically working for CNH Industrial? Maybe in terms of share gain or geographic differences? Just unpack some of the Europe commentary there if you would please.
Garrett Marks, CEO, CNH Industrial: We perceive right now the demand trend to be playing out predominantly in tractors. It hasn’t yet started in combines, hence my comment that we are expecting it to come. We have a bit of upstocking on the combine side in progress, but this is mainly playing out on the tractor side and we have been quite effectively defending and here and there even slightly growing our shares in tractors in some countries with certain models. That has helped us obviously overall to reduce the inventory and keep the momentum in the market until we again launch end of November, our new mid range tractors quite a bit. Another comment is on Eastern Europe, we’ve seen Poland, they had a purchase program there.
They have not only a good season but they also have support and that was a pretty strong tractor sales and combine sales quarter in the country of Poland in particular. It is spotty I would say it’s here and there. It gets influenced by some government decisions here and there to support the farmers. It is also a growing confidence as you could see it in the confidence indexes that have been updated and distributed regularly that farmers are regaining a positive attitude. Not hugely positive but it is at least as troughed as well I would say farmers confident here in the future.
With that it’s mainly tractors and it’s mainly let’s say Germany and Poland and it was also here and there we need to see driven maybe by a massive destocking by one other participant in the market and hence whether this is a sustainable development remains to be seen in the market. We’ll see but market shares are fine and we’re looking forward to a 2026 where I would expect other countries also to jump start, maybe not suddenly but gradually their retail activities.
Julieann, Conference Call Operator: Our next question comes from David Michael Raso from Evercore ISI. Please go ahead. Your line is open.
Garrett Marks, CEO, CNH Industrial: Hi, apologies if I missed it, but the price cost for—I thought the second quarter ag price cost was impressive. The full year, what are you expecting? Price cost, and to be clear, when we look at the waterfall charts, the tariff impacts, that will show up in that same bucket, that production cost. It won’t be put into other. Just so we make sure as we track it, we’re talking ag specifically. Yeah, yeah.
Jim Nicholas, CFO, CNH Industrial: We do expect it to be positive for the full year. It’s Jim speaking. We’ve seen it year to date and we expect that to continue for the full year.
Garrett Marks, CEO, CNH Industrial: So.
Jim Nicholas, CFO, CNH Industrial: It’s tracking what we thought it would be, given the low production levels. It’s quite encouraging and we.
Garrett Marks, CEO, CNH Industrial: Expect that to continue. As I can maybe comment, on the first quarter, in the first quarter you’ve seen a slightly negative price year-on-year performance in Q1. Q2 is now positive and you will see it for the remainder of the year. In fact, because we have increased adjusted prices around May, and we have done it already now for production in Q4, there is positive pricing across the year. On the cost side, what you see in Q2 is to some extent helped. The positive cost side is to some extent helped by the FIFO in our materials because, you know, some of the components were already impacted by the 10%, for example, the 10% flat tariff that we procured throughout the second quarter. In light of FIFO, the machines we built and sold benefited from the lower cost before.
A big part of the cost improvement, product cost improvement, is also quality related. That’s ours and structurally. We do not expect this FIFO impact that we had in Q2 to repeat in Q3 and Q4 for obvious reasons.
Julieann, Conference Call Operator: Our next question comes from Tammy Zakaria from JP Morgan. Please go ahead. Your line is open. Hey, good morning. Thank you so much for taking my questions. I wanted to get some color on the implied expectation for operating margin for the AG segment as it relates to the third and the fourth quarter. Typically, we see a step down in 3Q versus 2Q, and then it picks back up. Should we expect something similar, like a step down in 3Q, even though much of your underproduction headwind is dissipating sequentially? Any thoughts on how to think about 3Q versus 4Q for the AG segment?
Jim Nicholas, CFO, CNH Industrial: Yeah, we do expect Q3 to have a little bit of a step down versus Q2, as is typical, and then of course a strong rebound in Q4. The historical patterns and trends will repeat this year, getting us back to our full year guide that we put out for Agriculture. You’re right about that. Q3 had a slight step down and then rebounding strongly in Q4.
Julieann, Conference Call Operator: Our next question comes from Michael Shlisky from D.A. Davidson & Co. Please go ahead. Your line is open.
Garrett Marks, CEO, CNH Industrial: Good morning, Jim.
Jim Nicholas, CFO, CNH Industrial: Maybe this one’s for you. I know you started just before the.
Garrett Marks, CEO, CNH Industrial: Investor day a few weeks prior, so it’s a little bit of an unfair question. As you’ve been at CNH Industrial for.
Jim Nicholas, CFO, CNH Industrial: A couple of months now, do you have any thoughts in your travels on operating performance, financial performance, and talking with.
Garrett Marks, CEO, CNH Industrial: Folks within the company?
Jim Nicholas, CFO, CNH Industrial: Are there any new initiatives you may?
Garrett Marks, CEO, CNH Industrial: Have in the hopper here at this.
Jim Nicholas, CFO, CNH Industrial: Do you still plan to go with kind of what was presented?
Garrett Marks, CEO, CNH Industrial: Just over in May in your first couple of quarters here?
Jim Nicholas, CFO, CNH Industrial: Yeah, that’s a great question. I think what we outlined in May at Investor Day was spot on. Quality is primary focus. It needs to be. We’re well on our way towards improving that. You can see that in our numbers, year to date, lower quality expenses that will continue for the full year and I think in the years beyond. That is a tailwind going forward, and it has knock-on effects as you can imagine, not just the immediate price, immediate cost impact, but resale values, net transaction pricing, perceived performance, et cetera. All that bleeds into improved final functions. Quality is job one. That’s going to happen.
Garrett Marks, CEO, CNH Industrial: That’s the right spot to do it.
Jim Nicholas, CFO, CNH Industrial: Also, the focus on precision technology, our tech stack is dramatically making quick rebounds and it’s going to be rewarded for those trends, those changes in the form of higher pricing over time. As we create more value for our farmers, they’re going to pay more for the product and we’ll see the payback right away with that new technology stack that we’re rolling out. I think what we laid out in May is spot on from a quality perspective, technology perspective. The strategic sourcing was underway prior to investor day. It’s the flywheel, it’s up and spinning that is delivering benefits this year and the benefits from that will grow in year two and year three and year four, all the way through 2030. Those are all the right things. I have nothing to add.
I think the diagnosis was correct and I think the recovery course that we’re on is tracking.
Julieann, Conference Call Operator: Our next question comes from Edward Randolph Jackson from Northland Capital Markets. Please go ahead. Your line is open.
Garrett Marks, CEO, CNH Industrial: Thank you. Good morning.
Jim Nicholas, CFO, CNH Industrial: I wanted to circle in on just.
Garrett Marks, CEO, CNH Industrial: The North American market. It seems like, you know, I mean there’s pockets here and there, but you troughed out in the other regions and North America is the thing that needs to right itself. My understanding from the sources I talk to is that there’s a pretty widespread right now between the pricing of new and used equipment. If that’s the case, how much of an issue is that for you to be able to bring North American inventory into alignment to demand? Does it mean that you’re going to have to be more aggressive with regards to incentives to make that happen? Would that be the kind of situation that would have more play in the second half of this year as you’re clearing out things that are on the yard today?
Would it have more importance as you think about the new model year for 2026 and next year? That’s my question. Thanks, Ted, I can answer. Yes, yes, yes. Look, the efforts to there is a price differential between used and new and obviously with new having returned and the yards having seen quite some used machines now sitting there, there is an increased level of efforts and support to get those used machines into its next hand at a decent price with good support from our side. That is in the numbers.
We have programmed our retail plans with financial services in partnership with the dealers in a way that will navigate the next six months or let’s say until year end our paths in a way that we have good the projected retail inventory levels for new and used machines because only if both will both come down, the channel is open for new machines to be sold in. You’re right and that’s of utmost importance and focus in our dialogues that we have with our dealers. The machines that we are launching now with model year 2026 had quite some updates across the board, not only on the iron side but also on the technology side.
There is incremental and additional value on those newly made model year 2026 machines to set them apart from both prior model year new and as well as, you know, 3 or 4 year old used machines. That is a point of attention for us to carefully navigate that and we’re tracking that dealer by dealer and we are having these dialogues through our North American team led by Scott Harris on an almost daily basis and we are reviewing this regularly. This is a point of intention. Yes, we have deployed additional financial efforts and it is in our projections that we have here included in the overall guidance.
Julieann, Conference Call Operator: Our next question comes from Avinatan Jaroslawicz from UBS Investment Bank. Please go ahead. Your line is open.
Garrett Marks, CEO, CNH Industrial: Hi, good morning. Thank you. Just in terms of the timing of the tariff impacts, and I know a lot of things remain in flux around them, but just in terms of when you expect those costs to flow through, do you think most of them should be felt in Q4, or do you think there could still be a considerable incremental impact in the beginning of 2026? I know, I think you said there are tier 2 suppliers that may have more of a lag on their pricing to cover their tariff exposures. Really, what’s your sense of the timing for when these impacts should be flowing through at a full run rate?
Jim Nicholas, CFO, CNH Industrial: Yeah, I think I would expect them to grow through this second half this year. Very little affected in Q2, almost all of it, close to $120 million, is our negative effect on EBIT in the second half of this year. I think we’ll see what happens in 2026 because we don’t know where things shake out at. We didn’t have tariffs affecting us in Q1 at all this year and very little in this past quarter, Q2. On a year-over-year basis, that’ll be a headwind in Q1 and Q2 of next year because it didn’t exist really in this year for Q1 and Q2. It’s something we’re working on, looking at ways to offset it. Garrett mentioned sharing with suppliers, taking costs out on our end, trying mitigation efforts there or price increases. A combination of those things will be in play.
Julieann, Conference Call Operator: Our next question comes from Daniela Costa from Goldman Sachs. Please go ahead. Your line is open. Hi, good morning. I wonder if you could quickly sort.
Garrett Marks, CEO, CNH Industrial: I’ll touch on two topics.
Julieann, Conference Call Operator: First, delinquencies, if there was any particular.
Garrett Marks, CEO, CNH Industrial: One off on the trend, given there was quite an increase.
Julieann, Conference Call Operator: The second, you had paused.
Garrett Marks, CEO, CNH Industrial: The project on construction equipment to find a partner, having originally announced it.
Julieann, Conference Call Operator: The back end of last year.
Garrett Marks, CEO, CNH Industrial: What could get you back on track for that project? Thank you. Great.
Jim Nicholas, CFO, CNH Industrial: Thank you. Thank you, Daniela. Jim, I’ll answer the first part. The uptick in delinquencies was almost exclusively attributable to activity in Brazil. Commodity prices are depressed there. They’ve had some weather issues with floods or droughts, and it’s a cyclically tough time for farmers in Brazil. We think the issue is largely isolated to Brazil. We think it’s peaked. We think it gets better after this quarter. We reserved appropriately for that. That’s a uniquely Brazilian phenomenon. It’s not a global issue. It’s just going on in Brazil. We think we’ve put up adequate reserves to address that.
Garrett Marks, CEO, CNH Industrial: Daniela, I take the construction question. We haven’t really paused it. We have said that we basically have put certain discussions on hold simply because of the uncertainties of the tariff impacts on the P&L and the outlook of the construction business. We have kept going with several other discussions, particularly around strategic partnering when it comes, for example, to the larger and large excavator business and how we can further enhance our competitiveness through deeper localization in some key markets. That is progressing. It was also a conscious decision because the construction team has been doing an outstanding job, not only navigating these markets, but leading the business, launching new products, new compact machines, developing new lines, new attachments to our construction lineup. Such a process can be quite a distraction at this very moment.
Our decision was to focus on a few discussions to continue that are, let’s say, definitely accretive. We have the team concentrate to navigate this current tariff and cycle moment to be on top of things when some momentum returns to the construction market as well. I think by the time we have gone through this phase of uncertainty and we can run numbers and our setup globally in a more reliable fashion, discussions will certainly continue as we had them. This is not a race. We are super happy about the machines and the compact machines that come from construction that flow through our AG network. There’s no need to rush in any way to do something. There’s always the time for everything and this is not the time for CE. We’ll stay tuned till the days become more clear for us and the boundary conditions more certain.
That will certainly then also inform a good decision on how we take CE forward in its next chapter.
Julieann, Conference Call Operator: Our next question comes from David Michael Raso from Evercore ISI. Please go ahead. Your line is open.
Garrett Marks, CEO, CNH Industrial: Thank you for the follow-up. I know you’re more geographically diversified, but you’re seeing AGCO first half of the year, 2/3 of revenues, EMEA, 100% of segment profits from EMEA. Would you indulge us at all and give us some sense of the relative margins by your geographies? Yep.
Jim Nicholas, CFO, CNH Industrial: Generally speaking, North America is our highest margin region. EMEA comes in second, I’d say closer second this quarter. Maybe last year the differential would have been larger, but still number two and three would be South America coming in third and then close fourth would be Asia Pacific.
Garrett Marks, CEO, CNH Industrial: Right. If I may build on that, we have now significantly changed governance and leadership on our European operations, and the targets that we have discussed and committed with the team are going to narrow, not close, but narrow the margin differentials that Jim just outlined between North America and Europe. There is a big opportunity for us in Europe doing our homework and getting ourselves back on a track where basically we should not see such large differences in marginality between the two regions as there is no reason for.
Julieann, Conference Call Operator: That.
Garrett Marks, CEO, CNH Industrial: Once everything is done in the proper fashion and we execute well on quality and innovation and technology, as we said before, we are on a pretty good path to get there. Europe is a special focus here, and we’re going to be pretty bold in our moves that we are venturing in Europe over the next years to come. There will be some things we’ll be discussing in the next, let’s say, few years, how we are going to get our European operation closer to where the North American operation is. As I mentioned, also India, although now from a P&L point of view may be rather small, in the mid to long term, this is going to be a strategically very relevant region to remain cost and price competitive in compact and utility machines around the world.
These are truly two regions that will be a point, are a point of attention on our side.
Julieann, Conference Call Operator: We have no further questions. That concludes today’s conference call. You may now disconnect.
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