Earnings call transcript: Flowers Foods Q2 2025 shows revenue miss

Flowers Foods Inc. reported its financial results for the second quarter of 2025, meeting earnings per share (EPS) expectations but falling short on revenue. The company’s EPS came in at $0.30, aligning with forecasts, while revenue reached $1.24 billion, missing the anticipated $1.27 billion. Despite the revenue miss, Flowers Foods’ stock saw a slight increase in pre-market trading, rising by 0.13% to $15.71. According to InvestingPro data, the company maintains strong financial health with a "Good" overall score, supported by a solid free cash flow yield of 12%.

Key Takeaways

• Flowers Foods met EPS expectations but missed revenue forecasts.
• Stock price saw a modest increase in pre-market trading.
• New product launches, including small loaf offerings, were highlighted as growth areas.
• The company is facing challenges from shifting consumer trends and economic pressures.
• Flowers Foods remains committed to innovation and market adaptation.

Company Performance

Flowers Foods is navigating a challenging economic environment, with shifting consumer preferences impacting its financial results. The company is experiencing pressure on traditional bread product lines but is seeing growth in premium and health-conscious segments like Dave’s Killer Bread and keto products. Despite the revenue shortfall, Flowers Foods is maintaining its leadership in the traditional bread market while focusing on innovation.

Financial Highlights

• Revenue: $1.24 billion, below the $1.27 billion forecast.
• Earnings per share: $0.30, meeting expectations.
• Keto product sales increased by 37% during the quarter.
• Wonder brand launch exceeded expectations.

Earnings vs. Forecast

Flowers Foods’ EPS of $0.30 met analyst expectations, with no surprise in earnings. However, the company reported a revenue of $1.24 billion, falling short of the $1.27 billion forecast, marking a 2.36% revenue surprise on the downside.

Market Reaction

Despite the revenue miss, Flowers Foods’ stock experienced a slight uptick in pre-market trading, increasing by 0.13% to $15.71. The stock remains near its 52-week low of $15.27, indicating cautious investor sentiment amid broader market trends. InvestingPro analysis suggests the stock is currently undervalued, trading at a P/E ratio of 15.13. The company also offers a significant dividend yield of 6.28% and has maintained dividend payments for 24 consecutive years. For detailed valuation metrics and 8 additional ProTips, visit InvestingPro.

Outlook & Guidance

Looking forward, Flowers Foods expects the baked goods category to stabilize over time. The company is focused on transitioning its product portfolio to align with consumer demands, emphasizing innovation across its product lines. The company remains open to merger and acquisition opportunities but is prioritizing debt reduction. With a current ratio of 1.26 and liquid assets exceeding short-term obligations, InvestingPro’s comprehensive research report provides detailed insights into the company’s financial stability and growth potential, available alongside 1,400+ other top US stocks.

Executive Commentary

CEO Ryals McMullen commented on the market transition, stating, "We are in the midst of a transition... shifting consumer trends have pressured our end markets." He emphasized the importance of innovation, saying, "Our strength is in our brands. Our strength is in our innovation."

Risks and Challenges

• Economic pressures and shifting consumer trends pose significant challenges.
• Increased competitive intensity in the traditional bread market.
• Potential for cannibalization between brands as the company expands its product offerings.
• Promotional environment remains elevated, impacting margins.
• Ongoing need to optimize operational efficiencies and reduce costs.

Q&A

During the earnings call, analysts inquired about the company’s strategy for addressing the decline in traditional bread segments and the potential for brand cannibalization. Executives also discussed their innovation and investment strategies, emphasizing the focus on premium and differentiated products.

Full transcript - Flowers Foods (FLO) Q2 2025:

Conference Operator: Good day, and thank you for standing by. Welcome to the Flowers Foods Second Quarter twenty twenty five Results Conference Call. Please be advised that today’s event is being recorded. I would now like to hand the conference over to your opening speaker today, J. T.

Rick, Executive Vice President of Finance and Investor Relations. Please go ahead.

Ryals McMullen, Chairman and CEO, Flowers Foods: Thank you, and good morning, everyone. I hope you all had the opportunity to review our earnings release, listen to our prepared remarks, and view the slide presentation that were all posted earlier on our Investor Relations website. After today’s Q and A session, we will also post an audio replay of this call. Please note that in this Q and A session, we may make forward looking statements about the company’s performance. Although we believe these statements to be reasonable, they are subject to risks and uncertainties that could cause actual results to differ materially.

In addition to what you hear in these remarks, important factors relating to Flowers Foods business are fully detailed in our SEC filings. We also provide non GAAP financial measures for which disclosure and reconciliations are provided in the earnings release at the end of the slide presentation on our website. Joining me today are Ryals McMullen, Chairman and CEO and Steve Kinsey, our CFO. Ryals, I’ll

: turn it over

Ryals McMullen, Chairman and CEO, Flowers Foods: to you. Okay. Thanks, JT. Good morning, everybody, and welcome to the second quarter call. Before we move to questions, I would like to address one thing right out of the gate.

We are in the midst of a transition. The category is transitioning and by extension Flowers is transitioning. The continued challenging economic environment and shifting consumer trends have pressure our end markets and hampered our recent results. However, we are aggressively responding to that pressure, transitioning our portfolio to better align with current consumer demand. Now, this transition is going to take time to fully implement and patience will be necessary.

But we expect further benefits as we execute our portfolio strategy and continue to develop our deep pipeline of innovation. Our strategies are sound and the early progress we’ve made in repositioning our portfolio gives me great confidence that we’re on the right path to drive consistent long term growth. I would like to thank the entire Flowers team for their tireless dedication in this process and to our shareholders for their partnership and support. And so with that, Gigi, we’ll take questions.

Conference Operator: Our first question comes from the line of Steve Powers from Deutsche Bank.

Steve Powers, Analyst, Deutsche Bank: Hey, great. And good morning, everybody. Riles, first for you. So on the branded side, you mentioned in the prepared remarks, greater competitive intensity, and also cited, you know, new lower priced bread products is creating challenges in the current environment. Maybe just a little bit more detail there as what you’re seeing and what’s incremental versus last quarter.

And then also versus us and I think versus like sequential trends, maybe the bigger change in trend came on the other side, not on branded. So maybe also what you’re seeing on that. And then if I could, I got a follow-up for Steve.

Steve Kinsey, CFO, Flowers Foods: Okay, sure.

Ryals McMullen, Chairman and CEO, Flowers Foods: So in terms of the competitive environment, as we said, Steve, the promotional environment is elevated, but relatively stable. You’ve seen us promote a little bit more particularly around our differentiated products continuing to drive trial awareness, household penetration, etcetera. And that’s definitely paying some dividends as you could see with DKB’s performance in the quarter. Yes, there have been some lower priced entrants into the markets that is pressuring results somewhat. And I would say that’s particularly affecting the traditional loaf area, which we’re as you know, particularly exposed to.

We are addressing that. We have our own line of small lives now and we have more coming to address that value shopper. But I think Steve, it’s a continuation of the trend that we’ve seen in the sense that the market remains bifurcated. Certainly on the premium differentiated side of things you see good performance, but you also see good performance on value end, particularly in mass and club channels. So, it’s there.

We’re aware of it and we’re proactively addressing it. In terms of the other category, there was a lot of the private label businesses, as you know, is bid business. So it’s not unusual for it to come and go. And a lot of that on the private label side was driven by lost business that eventually gets replaced by something else. But we’re also seeing continued weakness in the away from home foodservice business as well.

So that’s what’s driving that.

Steve Powers, Analyst, Deutsche Bank: Okay. Okay. Very clear. Steve, if I could on the I guess two questions for you. One is just on the updated tariff outlook.

I wasn’t clear from your remarks if previous tariff costs have just been delayed because of because of volume dynamics or if you’ve updated kind of structurally to a lower tariff cost run rate, number one. And then number two, from a I guess from a capital allocation standpoint, with this reduction in EPS guidance, the gap between your dividend commitments and your current EPS run rate is increasingly narrow. So just how you’re thinking about that? I know the Board just raised the dividend. You say you feel kind of good about overall kind of cash and capital positioning, but just how you’re thinking about that.

And as you pay down debt, just the relative constraint that the dividend may place on M and A aspirations. Thank you.

Steve Kinsey, CFO, Flowers Foods: Yes. Thank you, Sheriff. With regard to the tariffs, actually, just structurally, it’s an update. With things becoming, I guess, maybe more final, for lack of a better term, we just continue to follow the various countries and the changes from an overall rate. And so it’s not really a delay.

It’s actually we expect tariffs to pull back

Steve Powers, Analyst, Deutsche Bank: quite a

Steve Kinsey, CFO, Flowers Foods: bit based on what we’re seeing currently. Overall, with regard to kind of the capital allocation structure, I mean, we’ve always taken try to take a balanced approach. And you’re right. I mean, the board evaluates this quarter to quarter. And they’ll take into consideration performance, cash flow, liquidity, and this will be no different.

We’ll continue to have those conversations and we’ll continue to make decisions as things progress.

Steve Powers, Analyst, Deutsche Bank: Okay. Remind me, is there a target payout ratio? I mean, I’m assuming you’re running now quite higher than ideal. Like, what’s the is there a stated long term target?

Steve Kinsey, CFO, Flowers Foods: No. We currently do not have a stated targeted payout ratio.

Steve Powers, Analyst, Deutsche Bank: Okay. You can go. Sorry, Ryals. I didn’t mean to cut you off. Just Just thought you had couple

Ryals McMullen, Chairman and CEO, Flowers Foods: in terms of the payout ratio, one thing that we like to remind people is that if you look at that on a cash basis, it’s quite different than it is on a GAAP basis just due to D and A being significantly above our CapEx. So just wanted to remind you of that as well.

Steve Powers, Analyst, Deutsche Bank: Yes, understood. Thank you so much.

Ryals McMullen, Chairman and CEO, Flowers Foods: Sure.

Conference Operator: Thank you. One moment for our next question.

Conference Operator: Our next question comes from

Conference Operator: the line of Bill Chappell from Truist Securities.

: Thanks. Good morning.

Steve Powers, Analyst, Deutsche Bank: Good morning,

Ryals McMullen, Chairman and CEO, Flowers Foods: Bill. So

: I guess back to the competitive question. I guess ten years ago, not that long ago, it was supposed to be a duopoly between you and Bimbo and, you know, the thought would be paid. Everybody play well in the sandbox in the in on the pricing, but, you know, but instead, all the players kind of competed for market share, competed for capacity utilization and gave that up for profits. And so gross margin never really improved. And we had a of a six, seven year period where it’s been pretty benign.

Are we going back to this five, six, seven, eight years ago where it’s buy one, get one free and more competitive and figuring out more ways where it’s kind of a race to the bottom on profitability? Or is it not that bad?

Ryals McMullen, Chairman and CEO, Flowers Foods: Yes, I don’t think it’s that bad. I think that what you’re seeing more than anything else, Bill, as I said at the opening is a pretty significant transition in the category, primarily driven by significantly shifting consumer trends. And we can spread that over a lot of different things, right? We can spread it over health and wellness, mob movement, GLP-1s, whatever it is, ultra processed foods, all that sort of stuff. It is really changing the dynamics in food and particularly in baked foods.

For whatever reason they tend to get called out quite a bit when the ultra processed argument comes up. And I think we’re seeing a lot of that now. We are committed to aggressively innovating to work our way through this transition. Most of we can have a conversation about food service, but that’s more macroeconomic driven. But on the retail side of things, what is being most affected is traditional loaf.

Those less differentiated white and wheat breads are what are being affected the most. That is why we’re innovating so aggressively to work our way through that. We’ve seen tremendous success with things like Dave’s Killer Bread, Canyon Bakehouse across different sub segments of the category too, not just breads, but sandwich, buns and rolls, breakfast, etcetera. And we’re winning in those areas. Keto is another example that I would give Our keto products were up, I think 37% in the quarter.

And that segment of the category continues to grow. We have a wonderful slate of innovation coming out in Q3 to further address the softness in these categories. That’s really the solve for us Bill is just working our way through this de emphasis by the consumer if you will on traditional loaf as it stands today and towards more innovative and differentiated products in addition to value offerings. Now, having said that with regard to traditional loaf, we do have plans to address that even more directly. I’m not going to get into it today for competitive reasons.

But we do have plans to address the relative weakness of large brands like Nature’s Own.

: Got it. Well, just to follow-up, I mean, don’t doubt you have plans to improve profitability, but you obviously don’t work in a vacuum. So how about your competitors? I mean, not just Dismbo, but think about the dozens of smaller regional competitors who are usually the the the bad guy when it comes to promotions and driving to try to drive volume. Are you comfortable that everyone is working on the same goal or or could it get worse from that standpoint in terms of competitive pressures?

Ryals McMullen, Chairman and CEO, Flowers Foods: Well, look, I mean, this has always been a competitive category. And our competitors are going to do what they’re going to do. That’s not within my control. What is within my control is what Flowers is going to do. And our strength is in our brands.

Our strength is in our innovation. And that’s what we’re going to continue to focus on.

: Okay, thanks so much.

Conference Operator: Thank you. One moment for our next question.

Conference Operator: Our next question comes from

Conference Operator: the line of Jim Salera from Stephens.

Jim Salera, Analyst, Stephens: Well, I’ll say Steve. Good morning. Thanks for taking our question. I wanted to touch on something you’d mentioned in the premier remarks about Wonder obviously helping to contribute to share gain in cake and that they didn’t see any cannibalization in tasty cake. Are you able to just give us some commentary around is that just due to the geographies where Wonder is rolling out?

Or do you have retailers where in the regions that Tasty Cake is a little bit more formidable that you have Tasty and Wonder in the same set?

Ryals McMullen, Chairman and CEO, Flowers Foods: Yes, maybe a little bit. I mean, Tasty as you know is particularly strong in that Mid Atlantic region, whereas Wonder naturally is more of a national brand. I’ll admit, I’m a little bit surprised that there hasn’t been more cannibalization, but I’m quite pleased that there has not been. But wonder the launch of that line of products has vastly exceeded our expectations. And now even our forecast off of early results, it’s running ahead of that.

Retailers continue to be excited about it. The consumer has accepted it with enthusiasm and we’re going to continue to add to that. We’ve got more innovation coming from one or two. So we’ve been extremely pleased with the results there.

Jim Salera, Analyst, Stephens: Okay. And then shifting gears a little bit on just talking on Simple Mills. As you talk about innovation, and I can appreciate this kind of a broad range of stuff you guys can lean into. Should we expect to see Simple Mills as kind of an outsized contributor on the innovation side? Or are you really speaking to the legacy portfolio brands?

And then as maybe a part two to that, I’m in the Midwest, and I saw Simple Mills pretty prominently at a club retailer the last time I was shopping there. That could have just been something that was there that I missed. But maybe any comments, is that something you guys would see more engagement with club? Or do you guys have a rotation in club? Any color there would be great.

Ryals McMullen, Chairman and CEO, Flowers Foods: Okay. On the innovation front, as I was responding to Bill’s question, I was speaking more in terms of the core category, Jim. However, Simple Mills will also continue to aggressively innovate. I think I mentioned on maybe the last call that they had kind of been on every other year innovation rotation. We’re working with them to speed that up and we have aggressive plans for them for next year.

In terms of the club rotation, I’m not quite sure I understood the question. But if you were saying that you were in club retailer and didn’t see what you’re used to seeing, that’s probably due to rotations.

Jim Salera, Analyst, Stephens: Yeah. They could more of the oh, I’m sorry.

Steve Powers, Analyst, Deutsche Bank: Go ahead.

Ryals McMullen, Chairman and CEO, Flowers Foods: No. No. Go ahead, Jim.

Jim Salera, Analyst, Stephens: I had seen Simple Mills more prominently than I had traditionally seen it. And so I wasn’t sure if you guys were on a rotation that hadn’t been the case before.

Ryals McMullen, Chairman and CEO, Flowers Foods: Nothing’s changed. They have rotations in club. I will just add, they continue to grow their distribution points and had another nice quarter of that in Q2. So that business continues to perform very, very well. Even though in the second quarter, they were somewhat affected by that cyber attack at UNFI.

And even with that still performed in line with our already high expectations. We expect that to continue. They’re doing great. Great. I’ll pass along.

Thanks guys.

Conference Operator: Thank you. One moment for our next question. Our next question comes from the line of Mitchell Pinheiro from Sturtevant and Company.

Steve Kinsey, CFO, Flowers Foods: Yeah, hey, good morning. Hi, So, when you talk about the transition, you’re in the midst of a transition and it’s gonna take time. I mean, it’s gonna take, how fast do you see your innovation and some of your other plans that you have to address this? I mean, this is a long time to turn around an aircraft carrier. Nature Zone’s a huge brand your other loaf products.

I mean, it’s the bulk of your business. So to transition, this is going to be a five year minimum time period to get this turned around? Or are there, I don’t say quicker fixes, but are there more near term things that you see that can speed up this transition?

Ryals McMullen, Chairman and CEO, Flowers Foods: Yeah, fair question. I’m not going to put a time on it today. But I did note that some patience is going to be required. It’s not an overnight fix. This is a I view this as a generational shift in our category.

Perhaps a once in a lifetime shift that needs to be addressed. Do Mitch, I do think that the category and I’m speaking mostly about traditional loaf. I do think that the category will stabilize eventually. Now, if that I don’t know if that’s next quarter or this time next year. It’s hard to say, but I do think that it will stabilize.

I think that we’re seeing a lot of things, primarily the shift in consumer tastes and behaviors. I think part of this is kind of the final throes of the pandemic reversion that you all were asking us about every quarter when the worst of the pandemic was over, when was that going to happen? I think that’s part of it too, in addition to the health and wellness of GLP-one issue. So I do think it’s going to find its footing. What’s important for us is to make sure that as it begins to stabilize that we’re winning in that environment.

I’m not saying that traditional loaf is going to go away. There are still tens of millions of lows with traditional low sold every day. But I do think it’s going to be smaller perhaps than it has been in the past and that needs to be replaced by something. Hence the hyper focus on innovation and bringing new exciting products to consumers that have the attributes that they want. That’s going to be important.

But even in the traditional loaf area, I do think that there are opportunities for us to further separate ourselves. We do have the number one brand. We still have the number one SKU. There’s a lot of things to like about being number one in a category, even though it’s declining. But we will continue to invest behind brands like Nature’s Own to ensure that it performs as well as it can given the environment.

But yes, that is going to take some time and it’s going to take some time for the innovative segments of the category to more than offset any declines in traditional loaf. But again, I do think that we have the ability to further mitigate any further losses even in that soft traditional loaf category.

Steve Kinsey, CFO, Flowers Foods: And then how are you looking at your gross margin as it relates to the lower volume and the negative fixed cost leverage? Do you have levers there you can pull to maintain your gross margin despite the volumes being under pressure? Yes,

Ryals McMullen, Chairman and CEO, Flowers Foods: we do. We do. And we closed the Baker earlier this year, Mitch. We’ve closed several in the last few years. That’s not the only lever we have to pull, but it’s certainly one of them.

There are path to market efficiencies as well that we can extract. And we have plans in place to address all of that. The other thing I would note is that via our portfolio strategy, the foodservice business that we’re a very scaled foodservice player. We have refilled that volume with much higher margin business. And thus the profitability of that away from home business is up significantly.

I’ve mentioned that a few times, but I think it bears repeating today in the context of what you just asked. So it’s not just closing bakeries or lines or whatever. There’s also optimization of the portfolio, if you will, to margin up to better business to help address that overhead leakage that you referenced. I guess just last question,

Steve Kinsey, CFO, Flowers Foods: this is on M and A. Obviously, and A is a quicker way to help transition to other products, other adjacencies. And I guess, having just acquired Simple Mills, is there an appetite for further M and A right now with the way you’re at the 3.2 levered? Or is this something that we’ll see over time?

Ryals McMullen, Chairman and CEO, Flowers Foods: I would say, as of today, Mitch, probably a little bit more over time. I mean, obviously, we’re focused on debt pay down right now. But as always, we continue to monitor the market. I guess I would also offer up that there are other ways to do M and A other than cash. So it’s always it has been and will always be one of our big strategic priorities.

Steve Kinsey, CFO, Flowers Foods: All right. Well, thank you for the answers.

Ryals McMullen, Chairman and CEO, Flowers Foods: Thanks, Mitch.

Conference Operator: Thank you. One moment for our next question.

Conference Operator: Our next question comes from the

Conference Operator: line of Scott Marks from Jefferies.

Mitchell Pinheiro, Analyst, Sturtevant and Company: Hey, good morning, guys. Thanks for taking our questions. First thing I wanted to ask about is you just touched upon still putting investment dollars behind Nature’s and some of the more mainstream loaf parts of the portfolio. But in the prepared remarks, talked about more of the, let’s say, promotional activity being in kind of the differentiated parts of the portfolio to drive trial and repeat purchase. So maybe as we think about the investments in the more mainstream traditional loaf part

Ryals McMullen, Chairman and CEO, Flowers Foods: of the category, how should

Mitchell Pinheiro, Analyst, Sturtevant and Company: we be thinking about those investments? Will that be behind marketing? Will that be promotional? Will that be packaging redesign? Just trying to understand how those investment dollars will be spent.

Ryals McMullen, Chairman and CEO, Flowers Foods: Yes. It will be a mix of promotional support, but that’s always been the case. That’s not new. And like we always say, we view promotions more as a tool to drive trial and awareness than necessarily unit share. And I think if you look back at our market share performance, even through this tough transition period, our market share performance, particularly on a relative basis has been impressive.

And I think that will continue and I think that’s a testament to our overall strategies and our brand support and promotional strategies. But yes, it’ll be a mix of marketing dollar support and promotions. But that’s again, no big change there. We’ve been doing that.

Mitchell Pinheiro, Analyst, Sturtevant and Company: Got it. And then as we think about these differentiated better for you offerings that you’re talking about, maybe some of the small loaf products that you mentioned, just what part portfolio is that in terms of just overall mix right now and relative to where you want that to be three, five, seven years out?

Ryals McMullen, Chairman and CEO, Flowers Foods: Yes. In terms of small loads, it’s pretty small right now actually, but growing. And I think that could ebb and flow a little bit with the economy, Scott. But from a more demographic perspective, we see a lot more smaller households now. So from that standpoint, I think it will continue to be a pretty big part of our portfolio and the category.

In fact, some retailers are even resetting shelves with small low segments within the shelf. So I think that’s an indication of how important it is to the retailer as well.

Mitchell Pinheiro, Analyst, Sturtevant and Company: And then just on maybe what you would consider the more differentiated part of your portfolio, how should we think about current mix versus where you want to get that to?

Ryals McMullen, Chairman and CEO, Flowers Foods: Well, that’s a focus for us. And so over time, you’ll see that continue to grow and be a bigger and bigger part of our portfolio, not only within the bread category, but within adjacent segments. With our DKB bars and our snack bites and simple meals on top of that. You can it’s pretty obvious, you’re seeing us really lean into that area. We like it because we think it’s the right thing to do for the consumer.

And we also like it because it’s premium and the profits are quite robust. That’s also been a focus of our M and A efforts as well.

Mitchell Pinheiro, Analyst, Sturtevant and Company: Got it. And then maybe if I could just squeeze one more in. You mentioned retailers resetting some shelves, focusing on smaller loaves. Maybe what other changes have you seen from retailers recently to address some of the pressures and competitive intensity that you’ve spoken to?

Ryals McMullen, Chairman and CEO, Flowers Foods: Yeah. I think other than the small lows, obviously, you’ve seen significant growth in organics. And with a 75 share, we’ve been the primary beneficiary of that. So we’ve seen substantial space gains, particularly in mass for DKB, which I think really highlights the bifurcation of the category. When you think about mass as a value shoppers paradise, the fact that they’re also focusing on premium tells you a lot about category.

But other than the small loaf piece, not a whole lot more has happened yet from a retailer standpoint. But I do think that that is coming at some point. I think we’ll see some amount of shelf reallocation that reflects these consumer trends as we go forward.

Mitchell Pinheiro, Analyst, Sturtevant and Company: Understood. We’ll pass it on. Thanks so much.

Conference Operator: Thank you. At this time, I would now like to turn the conference back over to Ryle McMullen for closing remarks.

Ryals McMullen, Chairman and CEO, Flowers Foods: Okay. Thank you, Gigi. I want to thank everybody for taking time today and joining us for questions. We appreciate your interest in our company. And as always, we look forward to talking with you again next quarter.

Take care.

Conference Operator: This concludes today’s conference call. Thank you for participating. You may now disconnect.

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