Keysight’s SWOT analysis: test equipment leader faces tariffs, eyes 6G growth

Published 18/08/2025, 15:14
Keysight’s SWOT analysis: test equipment leader faces tariffs, eyes 6G growth

Keysight Technologies , Inc. (NYSE:KEYS), a global leader in electronic measurement solutions with a market capitalization of $28.43 billion, stands at a critical juncture as it navigates a complex landscape of technological advancements, market shifts, and economic challenges. The company, known for its test and measurement equipment, software, and services, has demonstrated resilience in recent quarters while positioning itself for future growth opportunities. According to InvestingPro analysis, the company maintains a FAIR financial health score of 2.38, reflecting its stable market position and operational efficiency.

Company Overview and Recent Performance

Keysight Technologies operates across several key markets, including mobile infrastructure and wireline networks (46% of revenue), defense (23%), and electronics/semiconductor/automotive (31%). In fiscal year 2024, the company reported revenue of $5 billion, showcasing its significant presence in the industry.

The company’s recent performance has been marked by steady growth and strategic positioning. In the second quarter of fiscal year 2025, Keysight reported a slight earnings beat and increased its top-line guidance. This positive outcome was achieved despite the impact of tariffs, which led to a decrease in second-half EPS estimates.

Order growth has been a bright spot for Keysight, with an 8% year-over-year increase reported in the most recent quarter. The book-to-bill ratio hovering around 1 indicates a healthy balance between incoming orders and fulfilled sales, suggesting stable demand for the company’s products and services.

Segment Analysis

Keysight’s diverse portfolio has shown varying performance across its different segments:

Wireline/AI: This segment has demonstrated particular strength, benefiting from increased investments in artificial intelligence infrastructure and broader demand beyond data centers. Analysts expect this trend to continue, positioning Keysight well in the rapidly evolving AI landscape.

Defense: The Aerospace, Defense, & Government sectors have seen an uptick in orders, driven by international reinvestment in defense capabilities. This trend aligns with global geopolitical developments and presents a growth opportunity for Keysight.

Wireless: While the wireless segment has shown stability, it faces challenges as the industry transitions from the peak of 5G investments. However, the anticipation of 6G technology on the horizon presents future growth potential.

Semiconductor: The semiconductor sector within Keysight’s Electronic Industrial Solutions Group (EISG) is expected to recover, aligning with broader industry trends and cyclical patterns.

Automotive: This sector has shown weakness, potentially due to broader economic factors affecting the automotive industry. It remains an area of concern for Keysight’s growth prospects in the near term.

Market Trends and Industry Dynamics

The test and measurement equipment industry is closely tied to technological advancements and investment cycles in various sectors. Keysight finds itself navigating the tail end of the 5G investment cycle while preparing for the next wave of innovation.

Artificial Intelligence has emerged as a significant driver of demand, extending beyond traditional data center applications. This trend aligns well with Keysight’s strengths in providing advanced testing solutions for complex technologies.

The anticipated arrival of 6G technology presents a significant opportunity for Keysight. Analysts project that 6G orders will begin in earnest by the second half of 2027, aligning with historical patterns of order timing versus finalized specifications. This long-term trend could provide sustained growth for Keysight’s wireless segment.

Financial Outlook and Projections

Analysts have provided earnings per share (EPS) forecasts for the coming fiscal years. For FY25, EPS is estimated at $7.06, with projections showing growth to $9.03 by FY27. These estimates suggest a positive trajectory for Keysight’s financial performance.

Free Cash Flow is expected to grow from $1,145 million in FY25 to $1,335 million in FY27, indicating strong cash generation capabilities and potential for reinvestment or shareholder returns.

The recurring revenue mix has increased to 30% of total revenue, providing a more stable income stream and potentially reducing the impact of cyclical fluctuations in product sales.

Future Growth Drivers

Strategic acquisitions are expected to play a role in Keysight’s future growth. These acquisitions could drive modest upward earnings revisions and expand the company’s technological capabilities or market reach.

The anticipated 6G rollout, while still several years away, presents a significant long-term growth opportunity. Keysight’s experience and market position in previous wireless technology generations position it well to capitalize on this future trend.

Continued expansion in AI-related testing and measurement solutions could provide sustained growth as the AI industry continues to evolve and expand.

Challenges and Risks

Tariff impacts have presented short-term challenges for Keysight, affecting earnings projections for the latter half of the fiscal year. However, full mitigation of these impacts is anticipated by the end of the fiscal year.

The cyclical nature of some of Keysight’s end markets, particularly in semiconductors and automotive, presents ongoing challenges in maintaining consistent growth across all segments.

Competition in the high-tech testing and measurement industry remains intense, requiring Keysight to continuously innovate and adapt to maintain its market position.

Bear Case

How might continued weakness in wireless and automotive sectors impact Keysight’s growth?

The wireless sector, while currently stable, faces challenges as the industry transitions from the peak of 5G investments. If this weakness persists or deepens, it could significantly impact Keysight’s revenue growth, given that mobile infrastructure and wireline networks account for 46% of the company’s revenue. The automotive sector, which is part of the 31% revenue share from electronics/semiconductor/automotive, has already shown signs of weakness. Prolonged challenges in this sector, possibly due to broader economic factors or shifts in the automotive industry, could further constrain Keysight’s growth potential. The combined effect of weakness in these two sectors could lead to slower overall revenue growth and potentially impact profit margins if the company is unable to quickly adapt or find growth in other segments.

What risks does Keysight face from ongoing tariff impacts?

The impact of tariffs has already led to a decrease in second-half EPS estimates for Keysight. While full mitigation is anticipated by the end of the fiscal year, ongoing or escalating trade tensions could prolong these effects. Tariffs can increase the cost of components or finished products, potentially squeezing profit margins if these costs cannot be fully passed on to customers. Additionally, tariffs can disrupt supply chains and create uncertainty in international markets, which may affect Keysight’s ability to plan and execute its global strategy effectively. If tariff issues persist or new trade barriers emerge, it could lead to longer-term challenges in maintaining competitive pricing and could potentially impact demand for Keysight’s products in certain international markets.

Bull Case

How could Keysight’s strategic acquisitions drive future growth?

Strategic acquisitions present a significant opportunity for Keysight to expand its technological capabilities, enter new markets, or strengthen its position in existing ones. These acquisitions could bring in complementary technologies or expertise that enhance Keysight’s product offerings, making them more competitive or opening up new revenue streams. For instance, acquisitions in emerging fields like AI testing or quantum computing measurement could position Keysight at the forefront of these high-growth areas. Additionally, acquisitions could help Keysight expand its geographical reach or customer base, driving revenue growth. The potential for synergies from these acquisitions, such as cost savings or cross-selling opportunities, could also contribute to improved profitability and earnings growth over time.

What potential does the anticipated 6G rollout hold for Keysight’s long-term prospects?

The anticipated rollout of 6G technology presents a significant long-term growth opportunity for Keysight. As a leader in test and measurement equipment for wireless technologies, Keysight is well-positioned to capitalize on the entire lifecycle of 6G development and deployment. This includes providing tools and solutions for early research and development, standardization processes, network design and optimization, and eventual commercial rollout. The 6G cycle is expected to begin in earnest by the second half of 2027, which could drive a new wave of orders and revenue growth for Keysight’s wireless segment. Given the increasing complexity of each new generation of wireless technology, 6G is likely to require more advanced and comprehensive testing solutions, potentially leading to higher-value contracts for Keysight. Moreover, as 6G technology finds applications beyond traditional telecommunications, such as in autonomous vehicles or industrial IoT, it could open up new markets and use cases for Keysight’s products and services.

SWOT Analysis

Strengths:

  • Leading position in test and measurement equipment industry
  • Diverse portfolio across multiple sectors (wireless, defense, semiconductor)
  • Strong presence in emerging technologies like AI and 5G/6G
  • Growing recurring revenue mix (30% of total revenue)
  • Consistent order growth and healthy book-to-bill ratio

Weaknesses:

  • Exposure to cyclical industries (semiconductor, automotive)
  • Short-term impact from tariffs affecting earnings
  • Dependence on capital spending cycles in key industries

Opportunities:

  • Upcoming 6G technology rollout and development cycle
  • Expansion in AI-related testing and measurement solutions
  • Strategic acquisitions to enhance technological capabilities and market reach
  • Growing demand in aerospace and defense sectors
  • Increasing complexity of electronic systems driving need for advanced testing solutions

Threats:

  • Intense competition in the high-tech testing and measurement industry
  • Potential for economic downturns affecting customer spending
  • Ongoing trade tensions and tariff uncertainties
  • Rapid technological changes requiring continuous R&D investment
  • Potential supply chain disruptions in global operations

Analysts Targets

  • Barclays (LON:BARC): $200 (August 18th, 2025)
  • KeyBanc: $175 (July 21st, 2025)
  • Barclays: $200 (May 21st, 2025)
  • Barclays: $200 (February 26th, 2025)
  • Barclays: $200 (February 24th, 2025)

Keysight Technologies stands at a pivotal point, balancing short-term challenges with promising long-term opportunities. As the company navigates the evolving landscape of electronic measurement solutions, its ability to capitalize on emerging technologies while mitigating risks will be crucial for future success. This analysis is based on information available up to August 18, 2025. For comprehensive insights into KEYS’s valuation, financial health, and growth prospects, explore the full suite of tools available on InvestingPro. The platform offers exclusive access to detailed financial metrics, Fair Value estimates, and expert analysis across 1,400+ US stocks, helping investors make more informed decisions.

InvestingPro: Smarter Decisions, Better Returns

Gain an edge in your investment decisions with InvestingPro’s in-depth analysis and exclusive insights on KEYS. Our Pro platform offers fair value estimates, performance predictions, and risk assessments, along with additional tips and expert analysis. Explore KEYS’s full potential at InvestingPro.

Should you invest in KEYS right now? Consider this first:

Investing.com’s ProPicks, an AI-driven service trusted by over 130,000 paying members globally, provides easy-to-follow model portfolios designed for wealth accumulation. Curious if KEYS is one of these AI-selected gems? Check out our ProPicks platform to find out and take your investment strategy to the next level.

To evaluate KEYS further, use InvestingPro’s Fair Value tool for a comprehensive valuation based on various factors. You can also see if KEYS appears on our undervalued or overvalued stock lists.

These tools provide a clearer picture of investment opportunities, enabling more informed decisions about where to allocate your funds.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.