Amazon stock MAU growth steady globally, Citizens maintains $285 target

Investing.com - Citizens has reiterated its Market Outperform rating and $285.00 price target on Amazon.com (NASDAQ:AMZN) stock following the company’s September monthly active user (MAU) data. This target aligns with the broader Wall Street consensus, as InvestingPro data shows analysts maintain a Strong Buy rating with price targets ranging from $230 to $306.

The firm noted that Amazon’s global MAU growth remained steady at 5.2% in September, showing consistent user engagement across international markets.

U.S. user metrics presented a different picture, with Amazon experiencing a 4.1% decline in monthly active users during the same period.

Citizens highlighted that the pace of decline in U.S. MAU actually moderated by 80 basis points compared to August figures, which the firm views as a positive indicator.

This moderation in user decline stands out as particularly noteworthy given that the broader sector experienced month-over-month MAU deceleration during the same timeframe.

In other recent news, Amazon has announced plans to expand its pharmacy services by introducing Amazon Pharmacy Kiosks at select One Medical offices in the Los Angeles area starting in December 2025. This move will allow patients to conveniently pick up prescriptions shortly after their medical appointments. Additionally, Amazon revealed its intention to invest $1.16 billion in Belgium over the next two years to enhance infrastructure and collaborate with local businesses.

The company’s Prime Big Deal Days event, held in early October 2025, was noted for its success in kicking off the holiday shopping season. Telsey Advisory Group reiterated its Outperform rating on Amazon, highlighting the company’s effective partnerships with well-known brands. BMO Capital also maintained its Outperform rating on Amazon, citing potential growth in its AWS division for the latter half of 2025.

These developments underscore Amazon’s ongoing efforts to expand its services and strengthen its market position.

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