Apple stock price target cut to $245 at JPMorgan

Published 14/04/2025, 11:38
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On Monday, JPMorgan analysts adjusted their outlook on Apple Inc. (NASDAQ:AAPL), reducing the stock’s price target from $270.00 to $245.00, while still maintaining an Overweight rating. With Apple currently trading at $198.15 and commanding a market capitalization of $2.98 trillion, InvestingPro analysis indicates the stock is trading above its Fair Value. The revision follows the U.S. administration’s announcement late last Friday, April 11, which excluded smartphones and PCs from the latest round of reciprocal tariffs, providing significant relief for Apple.

The tariff exemptions are expected to refocus investor attention on Apple’s medium-term growth drivers. The company has demonstrated solid fundamentals with revenue of $395.76 billion and a healthy gross profit margin of 46.5%. According to InvestingPro’s comprehensive analysis, Apple maintains a "GOOD" overall financial health score, supported by strong profitability metrics. However, JPMorgan cautions that concerns from the past two weeks may temper immediate optimism, as investors weigh the potential downside to earnings expectations against the positive developments.

Analysts at JPMorgan anticipate that the tariff exemptions will boost investor confidence in the hardware industry, including Apple, by suggesting that direct cost impacts may be less severe than initially feared. This sentiment is likely to contribute to a re-rating of Apple shares and those of other companies covered by the firm.

JPMorgan’s Overweight rating on Apple stock is supported by several factors, including the potential for a volume replacement cycle driven by the combination of artificial intelligence (AI) and the age of the installed base. In addition, the firm highlights Apple’s Services segment as a robust growth area that could accelerate earnings growth.

While the bull case for Apple may not rely solely on AI tailwinds, JPMorgan suggests that investors could look to Services growth and margin expansion as the primary drivers of share price returns. InvestingPro data reveals that Apple has maintained dividend payments for 14 consecutive years and continues aggressive share buybacks, demonstrating strong shareholder returns. This approach is expected to mitigate downside risks over the medium term, especially as the market awaits further clarity on AI’s role in boosting iPhone volumes in the upcoming iPhone 17 cycle. For deeper insights into Apple’s valuation and growth prospects, investors can access the comprehensive Pro Research Report, available exclusively to InvestingPro subscribers.

In other recent news, Apple has been in the spotlight following several significant developments. The Trump administration’s decision to exempt phones and computers from tariffs led to a 6.4% surge in Apple’s stock. KeyBanc responded by upgrading Apple’s rating to sector weight from underweight, considering the tariff exemption a favorable outcome. However, Jefferies has adjusted its rating for Apple from Underperform to Hold, while lowering the price target to $167.88 due to concerns about a potential global recession affecting iPhone demand. Jefferies also revised its iPhone shipment forecasts downward for the coming years and anticipates price increases for future iPhone models due to rising hardware costs.

Meanwhile, the broader Magnificent Seven stocks, which include Apple, experienced mixed reactions due to recent international trade developments. China’s decision to increase tariffs on U.S. goods to 125% has impacted these stocks, with some like Tesla (NASDAQ:TSLA) and Amazon (NASDAQ:AMZN) seeing declines. Despite these challenges, there have been periods of premarket gains for Tesla and Nvidia (NASDAQ:NVDA), with the latter seeing a 3.1% increase at one point. Apple’s market capitalization also recently fell below Microsoft (NASDAQ:MSFT)’s, making Microsoft the largest listed company globally. These developments highlight the dynamic environment in which Apple and its peers operate.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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