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Investing.com - Jefferies has reiterated its Buy rating and $760.00 price target on AppLovin Corp (NASDAQ:APP), citing insights from a call with Tierra Agency’s CEO Alex Brown. The company, which boasts an impressive 78.61% gross profit margin and a perfect Piotroski Score of 9 according to InvestingPro data, is currently trading near its 52-week high of $657.
The research firm notes that Tierra Agency expects its clients’ monthly spending on AppLovin to reach $3-5 million, comparable to their Meta expenditure of $4-5 million, indicating strong advertiser adoption.
Jefferies highlights significant demand for AppLovin’s referral program, which is attracting leads from brands that spend approximately $200 million annually on paid media.
The firm’s research suggests the opportunity for lead generation advertisements could be three times larger than e-commerce for AppLovin, pointing to substantial growth potential in this segment.
Jefferies also notes that while Tierra’s clients haven’t yet begun targeting international audiences through AppLovin, they plan to expand into these markets within the next 30 days, potentially opening additional revenue streams.
In other recent news, AppLovin Corp reported strong financial results for the second quarter of 2025, with revenue reaching $1.259 billion, surpassing consensus estimates of $1.219 billion. The company’s adjusted EBITDA also exceeded expectations, coming in at $1.018 billion compared to analyst projections of $996 million. Following these results, Benchmark maintained its Buy rating and a price target of $525 on the company. Additionally, several research firms have raised their price targets for AppLovin. Benchmark increased its target to $640, citing the company’s entrance into a new growth phase with self-serve capabilities and international expansion. BTIG raised its target to $664, highlighting non-gaming revenue opportunities as a significant growth driver. Jefferies set a new target of $615, pointing to expected growth in e-commerce advertising. Lastly, Piper Sandler increased its target to $500, maintaining an Overweight rating on the stock after describing AppLovin’s earnings as a "solid beat" with a "strong guide" for future performance.
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