Barclays downgrades Crocs stock rating amid macro uncertainty and HEYDUDE drag

Published 07/08/2025, 22:24
Barclays downgrades Crocs stock rating amid macro uncertainty and HEYDUDE drag

Investing.com - Barclays (LON:BARC) downgraded Crocs (NASDAQ:CROX) from Overweight to Equalweight on Thursday, slashing its price target to $81.00 from $119.00 amid ongoing macro uncertainty and shifting consumer preferences. According to InvestingPro data, the stock currently trades at a P/E ratio of 4.6x with impressive gross margins of 59.25%.

The downgrade comes as Crocs faces multiple headwinds, including a depressed forward order book, a consumer shift toward athletic footwear in the U.S. market, and worsening performance from its HEYDUDE brand that requires continued investment.

Barclays also cited incremental tariff pressure with limited pricing power to offset costs, along with a negative inflection in sales-to-inventory spread suggesting further margin pressure into the fourth quarter of 2025 and early 2026.

The firm acknowledged some offsetting factors, including Crocs’ strong cash flow, share repurchase program, and current forward P/E multiple of approximately 6.0x that could provide downside protection.

Crocs shares plunged 28.6% by 3:30 p.m. ET on Thursday following the company’s second-quarter 2025 results and lower third-quarter guidance, significantly underperforming the S&P 500’s 0.2% decline.

In other recent news, Crocs Inc. reported strong financial results for the second quarter of 2025. The company achieved adjusted diluted earnings per share of $4.23, surpassing the anticipated $4.02. Revenue also exceeded expectations, totaling $1.15 billion compared to the projected $1.14 billion. These results highlight Crocs’ ability to outperform analyst estimates. However, despite the positive earnings and revenue figures, concerns remain among investors regarding future guidance and market challenges. The company’s stock performance reflected these concerns, although specific stock price movements are not detailed here. Analysts and investors will likely continue to monitor Crocs’ strategic responses to these challenges in upcoming quarters.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.