Benchmark maintains Buy rating on Taboola stock, targets $4.50

Published 27/03/2025, 14:26
© Taboola PR

On Thursday, Benchmark analysts maintained their Buy rating on Taboola (NASDAQ:TBLA) shares, with a steady price target of $4.50. Currently trading at $3.01, InvestingPro analysis suggests the stock is undervalued, with strong financial health metrics backing the positive outlook. The firm’s positive stance follows Taboola’s Investor Day, which highlighted the potential of the company as a significant player in the performance advertising market, thanks to its newly launched Realize product. The management’s announcement that first-quarter earnings are expected to reach the upper end of guidance has led Benchmark to adjust its first-quarter CexT forecast to $418 million, up from the previous $408 million. Additionally, the projected Adjusted EBITDA has been increased to $24 million from the prior estimate of $21 million. This optimistic outlook aligns with InvestingPro data showing impressive revenue growth of 22.68% in the last twelve months, with analysts expecting continued profitability this year.

Taboola, often recognized for its content recommendation platform, is now making strides in the advertising sector with its Realize product. This move positions the company to capitalize on the performance advertising market, drawing parallels to the disruptive impact Robinhood (NASDAQ:HOOD) had in the retail investment space. The adjustment in financial projections by Benchmark underscores the confidence in the company’s growth trajectory and the effectiveness of its strategic initiatives.

The Investor Day presentation not only showcased Taboola’s innovative approach to performance advertising but also provided investors with reassurance about the company’s financial health. The guidance provided by management suggests a robust start to the year, with the first quarter’s performance likely to surpass initial expectations.

Benchmark’s reiteration of the Buy rating and the $4.50 price target is rooted in a Discounted Cash Flow (DCF) analysis. This valuation method reflects the firm’s belief in Taboola’s future cash generation capabilities, factoring in the company’s current financial trends and market opportunities.

In summary, Taboola is on a promising path, as indicated by Benchmark’s optimistic outlook and the recent positive developments highlighted during the Investor Day. The company’s strong financial position, with more cash than debt and a healthy free cash flow yield of 15%, supports its growth trajectory. The company’s focus on the performance advertising market and the successful introduction of the Realize product are key factors contributing to its anticipated financial success in the upcoming quarter. For deeper insights into Taboola’s valuation and growth potential, including 10+ additional ProTips and comprehensive financial analysis, visit InvestingPro.

In other recent news, Taboola has projected that its first-quarter financial results for 2025 will reach the upper end of its previously stated guidance, highlighting strong performance in key financial metrics such as revenues and adjusted EBITDA. Additionally, Taboola secured a $270 million revolving credit facility to retire existing debt, which is expected to save the company $3 to $5 million annually in interest. This move enhances Taboola’s liquidity and financial flexibility, allowing for continued investment in growth initiatives.

On the analyst front, JMP Securities maintained a Market Perform rating for Taboola, citing the company’s cautious approach to guidance and potential revenue growth from its Realize platform. However, Benchmark adjusted its price target for Taboola to $4.50 from $5.00, maintaining a Buy rating but expressing concerns over slower growth in the company’s native advertising business. Meanwhile, B.Riley downgraded Taboola from a Buy to a Neutral rating, lowering the price target to $4.00 due to a longer timeline anticipated for the company’s new strategy to take effect.

Despite these mixed analyst views, Taboola’s management remains optimistic about its new product lineup and strategic partnerships. The company continues to focus on expanding its performance advertising capabilities and leveraging first-party data to drive future growth. Investors are advised to consider these developments as Taboola navigates its strategic transition.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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