Benchmark maintains Papa John’s stock Buy rating, $50 target

Published 12/05/2025, 15:30
Benchmark maintains Papa John’s stock Buy rating, $50 target

On Monday, Benchmark analyst Todd Brooks reaffirmed a Buy rating with a $50.00 price target on Papa John’s (NASDAQ:PZZA) shares. The stock has shown strong momentum with an 8.02% gain in the past week, though analyst targets range from $38 to $66. According to InvestingPro analysis, the stock currently appears fairly valued based on its proprietary Fair Value model. Brooks praised the company’s strategic initiatives over the past nine months, noting they are yielding positive results. According to his analysis, Papa John’s saw a sequential improvement in sales and transactions in the first quarter of 2025 compared to the fourth quarter of 2024. This growth marked the second consecutive quarter of sequential same-store sales (SSS) improvement, with a total increase of 290 basis points over the past six months. The company maintains a healthy 20.1% gross profit margin and has consistently paid dividends for 13 consecutive years, currently offering a 4.81% yield. For deeper insights into Papa John’s financial health and growth potential, InvestingPro subscribers can access comprehensive analysis and additional metrics.

Brooks highlighted that Papa John’s achieved these gains despite adopting a barbell pricing strategy, which balances value offerings with premium products. The company continued to promote its Papa’s Pairings at $6.99 while introducing a Garlic Stuffed Crust limited-time offer (LTO) at $13.99. Notably, the LTO increased year-over-year order counts in March, even amid a high-profile product launch by a competitor.

The management team at Papa John’s credits the recent positive results to the brand’s successful repositioning in terms of value compared to its competitors. The analyst’s commentary reflects confidence in the company’s direction and the effectiveness of its marketing and pricing strategies.

The reiterated Buy rating and $50.00 price target suggest that Benchmark sees continued potential in Papa John’s stock. The company’s performance in the first quarter of 2025 appears to be a strong indicator of its competitive edge and ability to attract and retain customers in a challenging market.

In other recent news, Papa John’s International reported its first-quarter earnings for 2025, revealing mixed results. The company achieved a revenue of $518.3 million, surpassing the forecast of $512.44 million, yet its earnings per share (EPS) fell short at $0.36 compared to the expected $0.39. Despite these mixed financial outcomes, Papa John’s remains optimistic about the future, projecting a 2-5% increase in system-wide sales for 2025. The company plans to invest an additional $25 million in marketing and aims to open 85-115 new North American restaurants to drive growth.

Stifel analysts have maintained a Hold rating on Papa John’s stock with a target price of $38.00. This decision follows a reported 2.7% decline in North American comparable sales for the first quarter. However, sales trends showed improvement as the quarter progressed, with initiatives like an overhauled loyalty program and a new marketing campaign contributing to this positive shift. Papa John’s continues to project flat to 2% growth in full-year North American comparable sales, with plans for menu innovations in the second half of the year to further boost growth.

The company also announced plans for modest annual increases in net store additions through fiscal year 2025. Additionally, Stifel anticipates potential refranchising activities by Papa John’s, which could positively impact the company’s financials. These developments indicate Papa John’s strategic focus on enhancing customer experience and expanding its market presence amidst a competitive quick-service restaurant sector.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.