Benchmark maintains Pinterest stock Buy rating, $55 target

Published 07/02/2025, 16:32
Benchmark maintains Pinterest stock Buy rating, $55 target

On Friday, Benchmark analysts reiterated their Buy rating on Pinterest Inc (NYSE:PINS), currently trading at $39.69 with a market capitalization of $26.69 billion, maintaining their price target of $55.00. The firm’s analysts highlighted the company’s progress in monetizing its unique first-party (1P) data, which had previously been underutilized. According to InvestingPro data, Pinterest maintains impressive profitability with a 78.94% gross profit margin. They noted that while User Contribution to Average Revenue Per User (UCAN ARPU) has been slower compared to Europe and the Rest of the World (ROW), there are signs of engagement improvements in developed markets that suggest the projected revenue acceleration in the first quarter is likely to be sustained.

The analysts also pointed out the potential for revenue growth from Pinterest’s Performance+ products, which are designed to optimize lower-funnel performance and creative offerings but have not yet been monetized. This represents what Benchmark calls a "call option" on Pinterest’s stock. The company’s strong momentum is evident in its 17.7% revenue growth over the last twelve months, and InvestingPro analysis shows the company maintains excellent financial health with a current ratio of 7.9, indicating robust liquidity. The optimism is further supported by tangible results shared in the company’s recent earnings call, which underscore the effectiveness of engagement and monetization strategies.

Pinterest’s strategic focus on enhancing user engagement and monetization capabilities has been a topic of interest for investors. The company’s ability to leverage its billions of unique 1P data points has been a critical factor in its growth strategy. According to Benchmark, the improvements in these areas are not just a temporary boost but are indicative of a more robust and sustainable growth trajectory for Pinterest.

The positive outlook from Benchmark comes as Pinterest continues to innovate and introduce new products aimed at advertisers and content creators. The company’s emphasis on developing its advertising platform and creative tools is expected to contribute to its revenue growth and offer additional upside to its stock value.

In summary, Benchmark’s analysts have a positive outlook on Pinterest’s future financial performance and stock potential. The $55.00 price target suggests confidence in the company’s direction and its ability to capitalize on its unique data and market position. Based on InvestingPro Fair Value analysis, the stock appears slightly overvalued at current levels, though it maintains strong fundamentals. For deeper insights into Pinterest’s valuation and growth prospects, investors can access the comprehensive Pro Research Report, which provides detailed analysis of the company’s financial health, growth metrics, and market position among 1,400+ top US stocks.

In other recent news, Pinterest Inc has seen a series of price target upgrades from major financial firms. Piper Sandler raised its price target for the social media company from $36.00 to $41.00, maintaining a Neutral rating, following Pinterest’s guidance for 2025 that indicated a year-over-year growth of 13-15%. Similarly, KeyBanc Capital Markets increased its outlook from $37.00 to $46.00, retaining an Overweight rating, following Pinterest’s strong fourth-quarter earnings and first-quarter guidance.

Rosenblatt Securities also adjusted its price target from $46 to $51, maintaining a Buy rating, after Pinterest reported a year-over-year sales growth of 18% in its fourth-quarter earnings for 2024. Raymond (NSE:RYMD) James kept its Outperform rating and increased the price target from $34.00 to $42.00, citing the company’s solid performance driven by its social AI and advertising technology. Lastly, Cantor Fitzgerald set a new target of $48.00, up from the previous target of $36.00, maintaining its Overweight rating on the company’s stock.

These financial firms’ adjustments reflect their confidence in Pinterest’s strategic direction and ability to deliver on its plans. However, they also express caution due to the competitive nature of the market and the company’s performance relative to previous expectations.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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