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On Tuesday, Bernstein analysts, including Laurent Yoon, maintained an Outperform rating on Netflix stock (NASDAQ:NFLX), with a steady price target of $1,200.00. The stock, currently trading at $980.01, has delivered an impressive 53% return over the past year. According to InvestingPro data, analyst targets range from $700 to $1,494, reflecting mixed views on the streaming giant’s valuation. The analysts organized a webinar in collaboration with Parrot Analytics to analyze the factors influencing user engagement and growth on streaming platforms, with a particular emphasis on Netflix’s performance in the first quarter of 2025.
The webinar revealed that Netflix’s estimated total net additions for Q1 exceeded 3 million before the implementation of paid sharing policies. Furthermore, it was suggested that paid sharing initiatives could have contributed to approximately 30 million net additions over the previous two years. This growth strategy appears to be paying off, with revenue growing 15.65% in the last twelve months and the company maintaining a perfect Piotroski Score of 9, according to InvestingPro analysis. However, since February, demand for Netflix in the Europe, Middle East, and Africa (EMEA) region has seen a decline. In contrast, the United States and Canada (UCAN) are now considered markets primarily focused on subscriber retention.
Despite the fact that Netflix is not expected to release its net additions from this quarter onward, investors are approximating the company’s total revenue and profits by assessing ’Price times Quantity’ (P x Q) for each region. The webinar concluded that a shortfall of around 1 million net additions in Q1 compared to expectations is unlikely to significantly affect Netflix’s financial outcomes for the quarter. Netflix concluded Q4 of 2024 with 302 million subscribers, indicating that the vast majority of its revenue will be derived from its existing subscriber base. With earnings scheduled for April 17, investors can access comprehensive analysis and 18 additional ProTips through InvestingPro’s detailed research reports.
In other recent news, Netflix has been the focus of several analyst reports, highlighting key developments for investors. UBS adjusted its price target for Netflix to $1,140, maintaining a Buy rating, and projected a 12% revenue growth with a 22% rise in operating income for the year, despite a slight reduction in advertising revenue estimates. Loop Capital reiterated a Hold rating with a $1,000 price target, noting that Netflix’s internal goals to double revenue and triple operating income by 2030 align with their forecasts, suggesting a stable market position. KeyBanc maintained an Overweight rating and a $1,000 price target, emphasizing Netflix’s potential for increased monetization through advertising and other initiatives.
BofA Securities reaffirmed a Buy rating with a $1,175 price target, citing Netflix’s ambitious goal to double its revenue by 2030 and generate $9 billion in advertising revenue. The firm believes Netflix’s subscription model remains resilient, even during economic downturns. Meanwhile, Goldman Sachs reduced its price target to $955, retaining a Neutral rating, as it anticipates Netflix’s Q1 2025 earnings report. The firm’s analysis focused on Netflix’s competitive positioning, monetization strategies, and the growth of its ad-supported tier.
These recent developments underscore the varying perspectives of analysts on Netflix’s financial trajectory and strategic initiatives. Netflix’s ability to navigate macroeconomic conditions, enhance its monetization strategies, and maintain its competitive edge remains under close observation by investors and analysts alike.
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