Bernstein reiterates Netflix stock outperform, $1200 target

Published 03/04/2025, 12:16
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On Thursday, Bernstein SocGen Group maintained its positive stance on Netflix (NASDAQ:NFLX) stock, reaffirming an Outperform rating and a price target of $1,200.00. The streaming giant, currently trading at $935.52 with a market capitalization of $400 billion, has earned a "GREAT" financial health rating according to InvestingPro’s comprehensive analysis. The research firm’s analyst, Laurent Yoon, highlighted Netflix’s familiarity with tariffs, noting its experience with the Digital Services Tax (DST) in European markets such as the UK, France, and Spain since 2019. Yoon pointed out that Netflix is adept at navigating local taxes and regulations.

Despite concerns over potential new tariffs and retaliatory actions by European countries, which could impose additional taxes on digital service providers like Netflix, Yoon emphasized the company’s significant contributions in Europe. Netflix has created thousands of full-time jobs in the EMEA region, invested heavily in European content, and complied with various local regulations, including DST and reinvestment obligations. The company’s strong execution is reflected in its impressive 15.65% revenue growth and perfect Piotroski Score of 9, a comprehensive measure of financial strength available on InvestingPro.

The analyst also addressed the potential consumer impact of new tariffs on American digital services, which could lead to price increases for the top streaming video on demand (SVOD) services in Europe, such as Netflix, Amazon (NASDAQ:AMZN) Prime Video, and Disney+. However, the imposition of such tariffs might ultimately harm local consumers more than the service providers themselves.

Despite recognizing that general sentiment and added costs could pose a headwind for Netflix in Europe, Yoon suggested that there is still upside potential for the company’s growth trajectory in key markets. The analyst’s commentary reflects a cautious yet optimistic view of Netflix’s ability to manage regulatory challenges and maintain its leading position in the European SVOD landscape. With its next earnings report due on April 22, 2025, investors can access deeper insights and comprehensive analysis through InvestingPro’s detailed research reports, which cover over 1,400 top US stocks.

In other recent news, Netflix has enhanced its platform by expanding language options for television viewers, allowing users to select from a wider range of subtitles and dubbing languages. This update aims to make Netflix’s global catalog more accessible, particularly as nearly a third of its viewership comes from non-English language shows. On the financial front, Evercore ISI has maintained its Outperform rating on Netflix shares with a price target of $1,100, citing the company’s strong management and innovation in content and user interface. Similarly, FBN Securities has initiated coverage with an Outperform rating and a price target of $1,165, projecting significant growth in Netflix’s revenue and advertising segments.

Bernstein analysts have reiterated their Outperform rating with a $1,200 price target, highlighting Netflix’s robust revenue growth and profit margins despite recent market challenges. Additionally, the Netflix series ’Drive to Survive’ has been credited with transforming the sponsorship landscape in Formula 1, making the sport more appealing to sponsors by shifting its perception from elitist to aspirational. These developments reflect Netflix’s strategic efforts to strengthen its market position and expand its reach.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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