Bernstein reiterates Outperform rating on Dollar General stock, citing turnaround signs

Published 09/10/2025, 14:12
Bernstein reiterates Outperform rating on Dollar General stock, citing turnaround signs

Investing.com - Bernstein SocGen Group maintained its Outperform rating and $134.00 price target on Dollar General (NYSE:DG) stock, highlighting emerging signs of a business turnaround. Currently trading at $98.16, the stock appears undervalued according to InvestingPro Fair Value metrics, with analyst targets ranging from $80 to $139.

The firm’s analysis indicates Dollar General is experiencing "strong momentum" in increased shopping frequency among customers, with convenience and product assortment serving as primary drivers for the improvement.

Grocery offerings specifically were noted as a strength in Dollar General’s current merchandise mix, contributing to the positive shopping trends observed by Bernstein.

Store operations issues, previously identified as key factors behind decreased shopping frequency at Dollar General locations, have become "less of a concern" in the current year according to the research.

While some customers who reduced their Dollar General visits cited e-commerce as their reason for shopping elsewhere, Bernstein noted these represented only "a small proportion" of Dollar General shoppers and concluded e-commerce does not pose "a material headwind in the near term."

In other recent news, Dollar General has seen several positive developments following its second-quarter earnings report. UBS raised its price target for Dollar General to $135, maintaining a Buy rating, citing the company’s accelerating earnings recovery. Truist Securities also adjusted its price target to $120, noting that Dollar General’s sales performance met expectations with earnings per share exceeding estimates due to improved margins. Raymond James increased its price target to $130, highlighting that the retailer surpassed expectations for comparable sales and gross margin percentage. Meanwhile, BMO Capital reiterated its Market Perform rating with a $115 price target, acknowledging Dollar General’s execution and strategy in improving margins. On the other hand, Dollar Tree faced some caution as Bernstein SocGen Group maintained a Market Perform rating with a $109 price target, expressing concerns about the sustainability of its recent sales growth. These developments reflect the varied outlooks from analysts on these major discount retailers.

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